Audience
Building Brand Loyalty Doesn’t Happen Overnight
Creating brand trust through a dedicated audience takes time, similar to what is needed to build a motorcycle from scratch.
Susan Givens
May 14, 2021
Marketing tips, quick reads, and news to help marketers think differently.
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Audience
Brand Loyalty: A Deep Dive Into AMN Readership
While the overall readership numbers may appear small compared to other B2B digital brands, what makes AMN unique is its fiercely loyal and dedicated reader base and an exceptional click-through rate.
Amy Antenora
May 3, 2021
Audience
Drive Engagement & Build Community with Personification
Merriam-Webster defines personification as the attribution of a personal nature or human characteristic to something nonhuman. Here at Babcox, we implement personification by cultivating an authentic brand voice online, focusing on real relationship over vanity metrics, and proactively networking within our communities.
Melissa Kollar
April 29, 2021
Social Media
YouTube: The Unstoppable Social Channel
YouTube’s active subscriber count is 2.40 billion, only 84% of the number of Facebook users around the world. And yet, the results of a recent study conducted by the Pew Research Center suggest a redistribution of power between these competing social media platforms might be on the horizon.
Maddy Leddy
April 16, 2021
Audience
5 Ways Email Can Enhance Your Next Marketing Campaign
At Babcox Media, we see email marketing as a smart (and cost-effective!) way to augment any short or long-term marketing initiative. Here are 5 reasons why we think you should include email in your next marketing campaign.
Maddy Leddy
April 12, 2021
Social Media
Engine Builder’s Instagram Journey from 0-87k
By the end of that first year in 2017, we hit 2,000 followers. By August 2018, we hit 5,000. But I was after the coveted 10,000 follower number. It was at this mark that Instagram gave you the capability to add links to stories so viewers could ‘swipe up’ to read. We hit 10,000 by November 2018 and at that point we were using Instagram in many different ways.
Greg Jones
April 2, 2021
Social Media
TikTok: The New Frontier of Digital Marketing?
As a platform that values boldness, spontaneity, and authenticity, TikTok might appear to be a tricky social media to integrate into your current digital marketing strategy.
Maddy Leddy
April 1, 2021
Data & Research
8 Covid-19 Consumer Insights Every Shop Owner Needs to Know
We asked consumers to describe their auto service experiences during the last year. Based off their responses, we’ve compiled 8 consumer insights we think all dealership and repair shop owners need to know to survive phase two of the pandemic.
Maddy Leddy
March 18, 2021
Data & Research
Car Ownership vs. Ride-Sharing: Investigating Shifts in Auto Travel Attitudes
Continuing our series on consumer responses to the pandemic, we now dive deeper into the impact 2020 has had on the public’s attitude towards cars and auto travel. Though people still prefer driving over flying, that preference does not necessarily apply to all forms of auto travel equally.
Maddy Leddy
March 16, 2021
Data & Research
Air vs. Auto: A Glimpse into Post-Pandemic Traveling Trends
Throughout the last year, our mentality was forced to adapt as frequently as our daily lives, and as such, it is now proving difficult to predict what we’ll keep and what we’ll toss aside when the dust settles. Will the adjustments we begrudgingly made become habits? Will current attitudes seep into post-pandemic thinking?
Maddy Leddy
March 8, 2021
Audience
Audience First Marketing Leads to Digital Pivot
Babcox Media made the decision to implement a digital forward approach across our brands. This shift has aligned us with needs of our audience and
Melissa Kollar
February 22, 2021
Data & Research
Why Fleet Equipment went all in on digital
The reason is simple: It’s what the industry needed. I don’t have to rehash the pandemic impact, but it put a spotlight on the importance
Jason Morgan
February 19, 2021