At Babcox Media, we see email marketing as a smart (and cost-effective!) way to augment any short or long-term marketing initiative. Here are 5 reasons why we think you should include email in your next marketing campaign.
By the end of that first year in 2017, we hit 2,000 followers. By August 2018, we hit 5,000. But I was after the coveted 10,000 follower number. It was at this mark that Instagram gave you the capability to add links to stories so viewers could ‘swipe up’ to read. We hit 10,000 by November 2018 and at that point we were using Instagram in many different ways.
As a platform that values boldness, spontaneity, and authenticity, TikTok might appear to be a tricky social media to integrate into your current digital marketing strategy.
We asked consumers to describe their auto service experiences during the last year. Based off their responses, we’ve compiled 8 consumer insights we think all dealership and repair shop owners need to know to survive phase two of the pandemic.
Continuing our series on consumer responses to the pandemic, we now dive deeper into the impact 2020 has had on the public’s attitude towards cars and auto travel. Though people still prefer driving over flying, that preference does not necessarily apply to all forms of auto travel equally.
Throughout the last year, our mentality was forced to adapt as frequently as our daily lives, and as such, it is now proving difficult to predict what we’ll keep and what we’ll toss aside when the dust settles. Will the adjustments we begrudgingly made become habits? Will current attitudes seep into post-pandemic thinking?
Babcox Media made the decision to implement a digital forward approach across our brands. This shift has aligned us with needs of our audience and
The reason is simple: It’s what the industry needed. I don’t have to rehash the pandemic impact, but it put a spotlight on the importance
Traditional marketing was marketing until the development of the Internet in the 90’s. Now, it’s a type of marketing. Digital marketing is also a type of marketing. The difference is that digital strategies and tactics change as the digital landscape evolves and broadens.
Which do you want first? Let’s start with the good news: your story matters. The challenges you’ve faced, the solutions you’ve created and the team
Content producers, even the traditional linear TV media giants, are pivoting their ad budgets to Connected TV because it is where viewers are increasingly spending their time. We all know that traditional television is supported by advertising dollars, so…what now?
Introducing Stepping Up to the Mic -our video series all about podcasting. From episode ideas to show analytics, we’ll give you the tips you need