“Alexa, how do I make cinnamon rolls?” “Siri, what’s the traffic like on my way to work this morning?” “Hey Google, where’s the closest Starbucks?”
Marketing tips, quick reads, and news to help marketers think differently.
If you’re playing the content marketing game, your goal is engagement. It’s the moment when you move your potential customers from brand recognition to brand purchase; when you stop being just a logo and become a message that your audience wants to hear. Engagement analytics will let you know you’re on the right track, but what do those numbers mean?
You can walk around in the dark, but when it’s pitch black there is a chance something bad could happen. By the same token, you want to keep the lights on when you are marketing, it lessens the chance of something bad happening. One way to keep the lights on is through research to understand your target audience.
With news and information now on a 24-hour cycle, the need to fill content channels has never been greater. Authentically telling your story can cut through the clutter and bring relevant content to life.
Times may be uncertain, but your marketing plan doesn’t have to be. With the latest digital tools, you can connect with the right people you’re eager to connect with at events.
Marketers have always had the challenge of getting their message to the right audience, but now our jobs have become even harder. Most live trade shows and meetings have gone virtual. That means no booth visits, no live panels or product launches, and no dinners with our favorite or potential clients. So, how can we ensure our message is being heard?