Marketing tips, quick reads, and news to help marketers think differently.

Social Media

Engine Builder’s Instagram Journey from 0-87k

By the end of that first year in 2017, we hit 2,000 followers. By August 2018, we hit 5,000. But I was after the coveted 10,000 follower number. It was at this mark that Instagram gave you the capability to add links to stories so viewers could ‘swipe up’ to read. We hit 10,000 by November 2018 and at that point we were using Instagram in many different ways.

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Air vs. Car Travel
Data & Research

Air vs. Auto: A Glimpse into Post-Pandemic Traveling Trends

Throughout the last year, our mentality was forced to adapt as frequently as our daily lives, and as such, it is now proving difficult to predict what we’ll keep and what we’ll toss aside when the dust settles. Will the adjustments we begrudgingly made become habits? Will current attitudes seep into post-pandemic thinking?

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Connected TV
Advertising

Shift from Traditional to Connected TV (CTV)

Content producers, even the traditional linear TV media giants, are pivoting their ad budgets to Connected TV because it is where viewers are increasingly spending their time. We all know that traditional television is supported by advertising dollars, so…what now? 

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