People
How to Launch a Successful Awards Program
Simple planning and strategy tips for launching a successful awards program through your professional organization.
Amy Antenora
May 12, 2023
Marketing tips, quick reads, and news to help marketers think differently.
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People
The Benefits of Creating an Awards Program
Creating an awards program shows you are deeply invested in an industry for the long haul and aim to uplift everyone, understanding everyone’s common interests. After all, a rising tide lifts all boats.
Jason Stahl
May 12, 2023
Marketing
It’s Not Just About What Your Brand Says, But How You Say It
If your mission is to ensure that you deliver a message that makes someone take notice and pause, then you need to give great consideration to how you communicate your message.
Sarah Short
April 14, 2023
Marketing
Messaging Matters: Creative Strategies for Crushing the Rule of Seven
A fundamental challenge from a brand marketer’s perspective is crafting and delivering targeted marketing messages that resonate with potential customers at every stage of the buyer’s journey. And that’s where the age-old proverb in marketing called “The Rule of Seven” comes in.
Josh Cable
April 14, 2023
Audience
Engaging With Followers
It’s great when people love your content, but not everyone is going to be a fan all of the time. Learn how to respond and grow from engaging with your audience.
Avery Lewis
March 9, 2023
Audience
Why Building a Community Around a Brand Fuels Growth
Community building in marketing is about connecting and engaging with customers to build long-term relationships and loyalty.
Bridget McPhillips
March 8, 2023
Marketing
Predictive Personalization
How artificial intelligence is quickly impacting some core aspects of marketing with Predictive Personalization.
Bridget McPhillips
February 10, 2023
A.I.
‘CliffsNotes’ for the AI Newbie
Now is the time to begin exploring and preparing for a future shared with AI.
Amy Antenora
February 9, 2023
Audience
Keep the Social Conversation Going
Engaging with your audience can build up their loyalty and your reliability
Avery Lewis
December 8, 2022
Audience
Building Consistency into Your Social Media Strategy
Developing your brand’s social is the fun part!
Avery Lewis
December 8, 2022
Content Creation
Why Audience Engagement Always Is a Roll of the Dice (and How to Score a Critical Hit!)
Learn the tactics to keep your content rolling and your audience engagement strong.
Jason Morgan
November 10, 2022
Marketing
Rich DiPaolo
November 9, 2022