Marketing
4 P’s of Marketing
The age-old concepts that have influenced countless successful campaigns are the same as those that are guiding modern marketers to success.
Brandi Gangel
June 3, 2022
Marketing tips, quick reads, and news to help marketers think differently.
Menu
Marketing
Generate Buzz with a Compelling Content Marketing Campaign
Grow your business and establish expertise with informative and entertaining content.
Gavin Mitten
June 2, 2022
People
Beth Scheetz
May 23, 2022
People
Change is Inevitable, Growth is Optional
Kelly McAleese, Director of Ad Services, shares her approach to accepting change and how it can lead to personal growth and new opportunities.
Kelly McAleese
May 22, 2022
People
Driving Your Company To Success With Female Empowerment
Barbara Kimbrew, Director of Human Resources, shares best practices for empowering females in your organization
Barbara Kimbrew
May 18, 2022
People
Creating a Culture That Engages and Empowers (and Keeps!) Your People
Today’s managers need to be mentors and leaders. Why? Because they set the tone for their business, developing a culture that helps attract the right people. But it can also be the reason why people leave. Don’t miss this article that looks at how to create and keep a culture that engages and empowers people, what an ideal work environment looks like, and this bonus content — best practices that will help unify and strengthen your team!
Mary DellaValle
May 16, 2022
People
The Motherload
Brandi Gangel, VP of Audience Data and Marketing, celebrates moms who are building careers and families.
Brandi Gangel
May 12, 2022
Data & Research
Research Best Practices – How Many Respondents?
Many things go into a successful survey research project. A key question: How many respondents do you need in your study?
Bruce Kratofil
April 22, 2022
Data & Research
Best-In-Class: A Look Inside Digital Reporting
Digital advertising is at an all time high. Here at Babcox Media, our digital reporting structure is unique and built specifically to meet our clients’ needs for prime digital ad optimization.
Alexa Pasquale
April 20, 2022
Marketing
Align Your Marketing Objectives to Match Your Audience
Help your brand cut through the noise and hit the mark every time by selecting the right vehicle for your messaging.
Sarah Short
April 8, 2022
Content Creation
Best-In-Class Digital Journalism
Today, with digital integration, journalism is interactive and allows for discussion and further debate among readers and viewers.
Nadine Battah
April 8, 2022
Advertising
They Don’t Make Ads Like They Used To
In a digital world filled with distractions, these creative best practices can help your ad creative cut through the noise.
Nichole Anderson
April 7, 2022