Marketing tips, quick reads, and news to help marketers think differently.

market research illustration
Data & Research

Market Research is Crucial to Your Business’ Success

At Babcox Media, we recognize the indispensable role of market research in providing businesses with crucial insights into their target audience, competition, and the broader market dynamics. By addressing key questions surrounding “who, what, how, when, where, and why,” businesses can make informed decisions that pave the way for success.

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buyer persona

Marketing to the Right People: How Well Do You Know Your Audience?

Dive into the process of creating detailed personas that humanize your customers, and find out how Babcox Media can guide you through engaging your audience across various platforms. Speak directly to your audience’s needs and preferences, because when they ask, ‘Are you talking to me?’, your answer will be a confident ‘Yes, we are talking to you!’

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Social media for business
Social Media

Optimize Your Brand’s Social Presence

Social media has become an indispensable tool for businesses in all industries to connect with customers. Developing an effective social strategy is key to driving brand awareness, generating leads, and increasing sales. A thoughtful social presence keeps the aftermarket audience revved up about your brand.

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direct marketing illustration

Drive Conversions with Direct Marketing

In the competitive automotive aftermarket, finding new customers and generating high-quality leads is essential for driving growth. Direct marketing provides an effective way for businesses to connect with potential customers in a targeted, measurable approach.

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Elephants at the proverbial watering hole

Content Marketing – What it Can Do for Your Business

Lions (marketers) can no longer count on elephants (customers) being in the jungle. Elephants have migrated to a watering hole (the internet). Marketers will need to create their own watering holes – so the elephants come to them. One way to do this is with Content Marketing.

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robot pushing a ball faster than humans pushing a block

Is A(.I.)narchy Upon Us?

This article discusses the powerful technology of A.I. Chatbots and how they can be used to improve customer relations and increase business profits.

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The Truth About ChatGPT

Here are the main reasons why ChatGPT and other AI programs fall short in our pursuit for a more automated world, from transparency, accuracy, and information precision.

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