Video Lists can become nasty and unorganized pretty quickly when projects start to stack up. Read more to learn small tricks that can make the largest difference.
Social media is the new first impression. Having an active online presence can give a good impression and learning resource for a wandering buyer.
Brainstorming content plans that will help you work smarter, not harder.
While 10 or 15 years ago there may have been only one channel through which your content was disseminated, today it’s a different story. In order to maximize your content’s potential, it must be easily found and that entails social media, digital marketing, SEO, push campaigns, direct mail campaigns and more. That’s a lot of spinning plates.
In the aftermarket, lots of parts and service sales depend on miles driven. While prices fell since their peak in early June, they are still causing pain at the pump.
If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours… or if it’s been longer than 12 months since you revisited your personas, now is the time for you to dedicate time to it. Having a deep understanding of buyer personas is critical in driving content creation, product development, and really anything that relates to customer acquisition and retention.
Overcome the content creation listlessness that makes you want to toss your monitor with a blank page and blinking cursor through the window.
Content marketing is creating something relevant and useful to your customers. It’s building authority and trust so when your customers and prospects are ready to buy, they’ll come to you first.
The age-old concepts that have influenced countless successful campaigns are the same as those that are guiding modern marketers to success.
Grow your business and establish expertise with informative and entertaining content.
Kelly McAleese, Director of Ad Services, shares her approach to accepting change and how it can lead to personal growth and new opportunities.