People
Driving Your Company To Success With Female Empowerment
Barbara Kimbrew, Director of Human Resources, shares best practices for empowering females in your organization
Barbara Kimbrew
May 18, 2022
Marketing tips, quick reads, and news to help marketers think differently.
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People
Creating a Culture That Engages and Empowers (and Keeps!) Your People
Today’s managers need to be mentors and leaders. Why? Because they set the tone for their business, developing a culture that helps attract the right people. But it can also be the reason why people leave. Don’t miss this article that looks at how to create and keep a culture that engages and empowers people, what an ideal work environment looks like, and this bonus content — best practices that will help unify and strengthen your team!
Mary DellaValle
May 16, 2022
People
The Motherload
Brandi Gangel, VP of Audience Data and Marketing, celebrates moms who are building careers and families.
Brandi Gangel
May 12, 2022
Data & Research
Research Best Practices – How Many Respondents?
Many things go into a successful survey research project. A key question: How many respondents do you need in your study?
Bruce Kratofil
April 22, 2022
Data & Research
Best-In-Class: A Look Inside Digital Reporting
Digital advertising is at an all time high. Here at Babcox Media, our digital reporting structure is unique and built specifically to meet our clients’ needs for prime digital ad optimization.
Alexa Pasquale
April 20, 2022
Marketing
Align Your Marketing Objectives to Match Your Audience
Help your brand cut through the noise and hit the mark every time by selecting the right vehicle for your messaging.
Sarah Short
April 8, 2022
Content Creation
Best-In-Class Digital Journalism
Today, with digital integration, journalism is interactive and allows for discussion and further debate among readers and viewers.
Nadine Battah
April 8, 2022
Advertising
They Don’t Make Ads Like They Used To
In a digital world filled with distractions, these creative best practices can help your ad creative cut through the noise.
Nichole Anderson
April 7, 2022
Social Media
Using Social Promotion to Gain an Advantage: An insight into the tools that are a click away
Social media has become a medium that has exploded into mainstream popularity over the last ten years. Every industry has begun a transition into using social media for promoting their videos, products, and advertisements. Social media used to be looked at as simply a platform of expression for people to go and put out their thoughts, but it has transitioned into a marketing tool that can benefit your business in many ways.
Daniel Baldwin
March 25, 2022
Content Creation
Creativity and Captions
A great article can get overlooked by something as simple as a bad caption, this is a part of the reason they are so essential.
Annelise Moore
March 24, 2022
Social Media
Luck and Live Video
Live video is the perfect way to create excitement and intrigue and boost engagement with your social media followers.
Jason Stahl
March 13, 2022
Social Media
The Three Elements of a Successful Social Giveaway
Looking for a strategy to help your brand standout amongst the competition? What if I told you that there was a marketing strategy to rapidly gain followers, spread brand awareness, and direct audience traffic, all with the same piece of content!
Courtney Zakraysek
March 11, 2022