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Marketing tips, quick reads, and news to help marketers think differently.

Storytelling

Giving Up the Circus Act and Embracing Project Management

While 10 or 15 years ago there may have been only one channel through which your content was disseminated, today it’s a different story. In order to maximize your content’s potential, it must be easily found and that entails social media, digital marketing, SEO, push campaigns, direct mail campaigns and more. That’s a lot of spinning plates.

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Data & Research

Gas Prices

In the aftermarket, lots of parts and service sales depend on miles driven. While prices fell since their peak in early June, they are still causing pain at the pump.

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