Social media has become a medium that has exploded into mainstream popularity over the last ten years. Every industry has begun a transition into using social media for promoting their videos, products, and advertisements. Social media used to be looked at as simply a platform of expression for people to go and put out their thoughts, but it has transitioned into a marketing tool that can benefit your business in many ways.
Marketing tips, quick reads, and news to help marketers think differently.
Looking for a strategy to help your brand standout amongst the competition? What if I told you that there was a marketing strategy to rapidly gain followers, spread brand awareness, and direct audience traffic, all with the same piece of content!
Two major things happened last year that changed the way I plan and create content. First, Fleet Equipment, a long-standing B2B print publication serving the heavy-duty trucking market, retired its print publication and went all-in on digital (websites, newsletters, video). Second, I bought a rowing machine.
Companies like yours can stand in solidarity with Breast Cancer Survivors and those who are still fighting the disease by integrating social media campaigns, sales events, branding strategies and more with Breast Cancer Awareness Month related content.
If Stories are part of your content strategy, you’ll definitely want to start incorporating some Geofilters for added visibility. Highlight your next event or launch and get your audience engaged with this popular feature, your awareness metrics will thank you later!