Marketing tips, quick reads, and news to help marketers think differently.

Connected TV

Shift from Traditional to Connected TV (CTV)

Content producers, even the traditional linear TV media giants, are pivoting their ad budgets to Connected TV because it is where viewers are increasingly spending their time. We all know that traditional television is supported by advertising dollars, so…what now? 

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Data & Research

BodyShop Business Podcast Case Study

BodyShop Business has a strong print presence among collision repair facility owners and managers, reaching over 36,000 subscribers each month. In early 2020, BSB’s digital

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Podcasts & Audio

The Value of a Podcast Ad

There is nothing I love more in this world than Bravo’s Real Housewives franchise. Tears, laughter, back-stabbing, heartfelt reconciliations, it has everything you could possibly

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