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Marketing tips, quick reads, and news to help marketers think differently.

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Social Media

Using Social Promotion to Gain an Advantage: An insight into the tools that are a click away

Social media has become a medium that has exploded into mainstream popularity over the last ten years. Every industry has begun a transition into using social media for promoting their videos, products, and advertisements. Social media used to be looked at as simply a platform of expression for people to go and put out their thoughts, but it has transitioned into a marketing tool that can benefit your business in many ways.

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Content Creation

Creativity and Captions

A great article can get overlooked by something as simple as a bad caption, this is a part of the reason they are so essential.  

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Social Media

Luck and Live Video

Live video is the perfect way to create excitement and intrigue and boost engagement with your social media followers.

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#giveaway announcement
Social Media

The Three Elements of a Successful Social Giveaway

Looking for a strategy to help your brand standout amongst the competition? What if I told you that there was a marketing strategy to rapidly gain followers, spread brand awareness, and direct audience traffic, all with the same piece of content!

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illustration showing work burnout
Content Creation

Busy Doing What?

Are you too busy to work on something extraordinary? Alison Grabowski, Senior Marketing Manager at MANN+HUMMEL, shares how to put being ‘too busy’ into perspective.

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Content Creation

How to Set the Pace to Achieve Your Content Goals in the New Year

Two major things happened last year that changed the way I plan and create content. First, Fleet Equipment, a long-standing B2B print publication serving the heavy-duty trucking market, retired its print publication and went all-in on digital (websites, newsletters, video). Second, I bought a rowing machine.

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Facebook Pixel
Social Media

What is a Facebook Pixel?

The fear of the unknown is a real thing, but the Facebook pixel isn’t something to be afraid of. Let me break it down from the definition to how you can use it as a social media marketing strategy for your own company.

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Veterans and Vehicles
Advertising

A Salute to Our Veterans

We’re honored to be a part of this industry and all the veterans who have helped make it what it is today. Here’s a quick recap of our Veteran’s Day features.

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Audience

This is the Month to Create a Cause Marketing Strategy

Companies like yours can stand in solidarity with Breast Cancer Survivors and those who are still fighting the disease by integrating social media campaigns, sales events, branding strategies and more with Breast Cancer Awareness Month related content.

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Social Media

Geofilters: What They Are and How You Can Use Them

If Stories are part of your content strategy, you’ll definitely want to start incorporating some Geofilters for added visibility. Highlight your next event or launch and get your audience engaged with this popular feature, your awareness metrics will thank you later!

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