You can walk around in the dark, but when it’s pitch black there is a chance something bad could happen. By the same token, you want to keep the lights on when you are marketing, it lessens the chance of something bad happening. One way to keep the lights on is through research to understand your target audience.
Times may be uncertain, but your marketing plan doesn’t have to be. With the latest digital tools, you can connect with the right people you’re eager to connect with at events.
Marketers have always had the challenge of getting their message to the right audience, but now our jobs have become even harder. Most live trade shows and meetings have gone virtual. That means no booth visits, no live panels or product launches, and no dinners with our favorite or potential clients. So, how can we ensure our message is being heard?
Brands are adapting content to maximize engagement for the platform on which it is published.
As I embark on my 25th season coaching hoops, I think many of the lessons I teach my players apply to our processes as marketers. We all need to “trust the process.”