Data & Research

Best-In-Class: A Look Inside Digital Reporting

Digital advertising is at an all time high. Here at Babcox Media, our digital reporting structure is unique and built specifically to meet our clients’ needs for prime digital ad optimization.

Covid consumer in sights
Data & Research

8 Covid-19 Consumer Insights Every Shop Owner Needs to Know

We asked consumers to describe their auto service experiences during the last year. Based off their responses, we’ve compiled 8 consumer insights we think all dealership and repair shop owners need to know to survive phase two of the pandemic.

Data & Research

Car Ownership vs. Ride-Sharing: Investigating Shifts in Auto Travel Attitudes

Continuing our series on consumer responses to the pandemic, we now dive deeper into the impact 2020 has had on the public’s attitude towards cars and auto travel. Though people still prefer driving over flying, that preference does not necessarily apply to all forms of auto travel equally.

Air vs. Car Travel
Data & Research

Air vs. Auto: A Glimpse into Post-Pandemic Traveling Trends

Throughout the last year, our mentality was forced to adapt as frequently as our daily lives, and as such, it is now proving difficult to predict what we’ll keep and what we’ll toss aside when the dust settles. Will the adjustments we begrudgingly made become habits? Will current attitudes seep into post-pandemic thinking?

audience-engagement-analytics-featured
Audience

How to Make Sense of Audience Engagement Analytics

If you’re playing the content marketing game, your goal is engagement. It’s the moment when you move your potential customers from brand recognition to brand purchase; when you stop being just a logo and become a message that your audience wants to hear. Engagement analytics will let you know you’re on the right track, but what do those numbers mean?