Babcox Media Research Services can be your partner in providing industry insights and market intelligence. Custom projects tailored to your needs can benefit all aspects of your organization. Our collaborative approach is designed to get you the answers to make strategic business decisions through brand studies, quick polls, focus groups and everything in between.
We reach out to our audience database of aftermarket, powersports and truck fleet professionals utilizing a variety of techniques to gather data. Our insight professionals research national, regional and local industries to uncover key data relative to your brand, product or service, using various methodologies to produce a variety of research results.
Quantitative Research Offerings:
Brand Studies
Trade Satisfaction
Purchasing Habits
Ad Testing
A/B Creative & Content Testing
Compensation Surveys
Target Audience Analysis
Product Tests & Preferences
Quick Polls
Qualitative Research Offerings:
Focus Groups (Live or Virtual)
Intercept Interview
Social Listings
Telephone Interviews
We will manage all phases of the project including but not limited to:
Project Brief
Audience Selection & Recruitment
Survey Instrument Development
Deployment
Data Collection
Tabulation
Analysis
Report & Action Recommendations
Visit our Resource Library for more data and insights under the Research tab!
Creating an awards program shows you are deeply invested in an industry for the long haul and aim to uplift everyone, understanding everyone’s common interests. After all, a rising tide lifts all boats.