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Marketing tips, quick reads, and news to help marketers think differently.

Content being divided into smaller portions and different platforms
Storytelling

What is Lean Content Marketing?

Social media is the new first impression. Having an active online presence can give a good impression and learning resource for a wandering buyer.

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Storytelling

Giving Up the Circus Act and Embracing Project Management

While 10 or 15 years ago there may have been only one channel through which your content was disseminated, today it’s a different story. In order to maximize your content’s potential, it must be easily found and that entails social media, digital marketing, SEO, push campaigns, direct mail campaigns and more. That’s a lot of spinning plates.

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Data & Research

Gas Prices

In the aftermarket, lots of parts and service sales depend on miles driven. While prices fell since their peak in early June, they are still causing pain at the pump.

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Illustration of personas
Storytelling

The Power of Personas

If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours… or if it’s been longer than 12 months since you revisited your personas, now is the time for you to dedicate time to it. Having a deep understanding of buyer personas is critical in driving content creation, product development, and really anything that relates to customer acquisition and retention.

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animated gif of multiplying people
Marketing

Build Your Community with Content Marketing

Content marketing is creating something relevant and useful to your customers. It’s building authority and trust so when your customers and prospects are ready to buy, they’ll come to you first.

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90's retro phone and computer
Marketing

4 P’s of Marketing

The age-old concepts that have influenced countless successful campaigns are the same as those that are guiding modern marketers to success.

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