Audience
Why Content Matters in a Digital World
Think back to when you were in grade school. You are sitting at your desk, holding your favorite purple polka-dot pencil with a green dinosaur
Susan Givens
November 13, 2020
Marketing tips, quick reads, and news to help marketers think differently.
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BIG Marketing
The Power of the Written Word
In this amazing world of science, technology, and evolution, I would argue that the most powerful and influential tool ever created is the written word.
Kelsey Mayer
November 13, 2020
BIG Marketing
What Makes A Good Podcast
The podcast industry has exploded in recent years. Not only can podcasts be informative, but they offer a great way to extend your brand’s message across multiple channels. What makes a good podcast?
Madeleine Winer
October 30, 2020
Audience
How to Make Sense of Audience Engagement Analytics
If you’re playing the content marketing game, your goal is engagement. It’s the moment when you move your potential customers from brand recognition to brand purchase; when you stop being just a logo and become a message that your audience wants to hear. Engagement analytics will let you know you’re on the right track, but what do those numbers mean?
Jason Morgan
October 16, 2020
BIG Marketing
Making Data-Informed Marketing Decisions
You can walk around in the dark, but when it’s pitch black there is a chance something bad could happen. By the same token, you want to keep the lights on when you are marketing, it lessens the chance of something bad happening. One way to keep the lights on is through research to understand your target audience.
Kelsey Mayer
October 16, 2020
BIG Marketing
Bring Relevant Content to Life By Telling Your Story
With news and information now on a 24-hour cycle, the need to fill content channels has never been greater. Authentically telling your story can cut through the clutter and bring relevant content to life.
Kelsey Mayer
October 2, 2020
Audience
Reconnecting with Your Audience Using Historical Event Targeting
Times may be uncertain, but your marketing plan doesn’t have to be. With the latest digital tools, you can connect with the right people you’re eager to connect with at events.
Kelsey Mayer
October 1, 2020
Audience
Digital Solutions When Trade Shows Go Virtual
Marketers have always had the challenge of getting their message to the right audience, but now our jobs have become even harder. Most live trade shows and meetings have gone virtual. That means no booth visits, no live panels or product launches, and no dinners with our favorite or potential clients. So, how can we ensure our message is being heard?
Kelsey Mayer
September 17, 2020
BIG Marketing
The Webinar Boom of 2020: Statistics & Data Points
As we have had to substitute online meetings for in-person events in 2020, there has been a boom in using webinars.
Kelsey Mayer
September 17, 2020
BIG Marketing
Video Storytelling at Babcox Garage Studio
What did your work world look like on March 9, 2020? For me, it was a day to coordinate with vendors on the delivery and
Randy Loeser
June 10, 2020
BIG Marketing
ICYMI: Introducing the 2020 Class of Women at the Wheel
AMN, Counterman and Babcox Media are so proud to present the inaugural, 2020 class of Women at the Wheel, a tribute to the women who are making a difference in the automotive aftermarket today.
Amy Antenora
June 10, 2020
Content Creation
What’s your content marketing voice?
Anyone can write something, but only you can write like you. Voice is the rhythm of your writing; the personality that shines through the prose.
Jason Morgan
May 11, 2020