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Marketing tips, quick reads, and news to help marketers think differently.

Illustration of personas
Storytelling

The Power of Personas

If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours… or if it’s been longer than 12 months since you revisited your personas, now is the time for you to dedicate time to it. Having a deep understanding of buyer personas is critical in driving content creation, product development, and really anything that relates to customer acquisition and retention.

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Bridget McPhillips July 22, 2022
animated gif of multiplying people
Marketing

Build Your Community with Content Marketing

Content marketing is creating something relevant and useful to your customers. It’s building authority and trust so when your customers and prospects are ready to buy, they’ll come to you first.

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Bridget McPhillips June 15, 2022
90's retro phone and computer
Marketing

4 P’s of Marketing

The age-old concepts that have influenced countless successful campaigns are the same as those that are guiding modern marketers to success.

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Brandi Gangel June 3, 2022
People

Creating a Culture That Engages and Empowers (and Keeps!) Your People

Today’s managers need to be mentors and leaders. Why? Because they set the tone for their business, developing a culture that helps attract the right people. But it can also be the reason why people leave. Don’t miss this article that looks at how to create and keep a culture that engages and empowers people, what an ideal work environment looks like, and this bonus content — best practices that will help unify and strengthen your team!

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Mary DellaValle May 16, 2022
People

The Motherload

Brandi Gangel, VP of Audience Data and Marketing, celebrates moms who are building careers and families.

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Brandi Gangel May 12, 2022