Marketing tips, quick reads, and news to help marketers think differently.

BIG Marketing

The Power of the Written Word

In this amazing world of science, technology, and evolution, I would argue that the most powerful and influential tool ever created is the written word.

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BIG Marketing

What Makes A Good Podcast

The podcast industry has exploded in recent years. Not only can podcasts be informative, but they offer a great way to extend your brand’s message across multiple channels. What makes a good podcast?

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Audience

How to Make Sense of Audience Engagement Analytics

If you’re playing the content marketing game, your goal is engagement. It’s the moment when you move your potential customers from brand recognition to brand purchase; when you stop being just a logo and become a message that your audience wants to hear. Engagement analytics will let you know you’re on the right track, but what do those numbers mean?

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BIG Marketing

Making Data-Informed Marketing Decisions

You can walk around in the dark, but when it’s pitch black there is a chance something bad could happen. By the same token, you want to keep the lights on when you are marketing, it lessens the chance of something bad happening. One way to keep the lights on is through research to understand your target audience.

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Audience

Digital Solutions When Trade Shows Go Virtual

Marketers have always had the challenge of getting their message to the right audience, but now our jobs have become even harder. Most live trade shows and meetings have gone virtual. That means no booth visits, no live panels or product launches, and no dinners with our favorite or potential clients. So, how can we ensure our message is being heard?

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