Connected TV

Shift from Traditional to Connected TV (CTV)

Content producers, even the traditional linear TV media giants, are pivoting their ad budgets to Connected TV because it is where viewers are increasingly spending their time. We all know that traditional television is supported by advertising dollars, so…what now? 

BIG Marketing

What Makes A Good Podcast

The podcast industry has exploded in recent years. Not only can podcasts be informative, but they offer a great way to extend your brand’s message across multiple channels. What makes a good podcast?