Data & Research
Gas Prices
In the aftermarket, lots of parts and service sales depend on miles driven. While prices fell since their peak in early June, they are still causing pain at the pump.
Bruce Kratofil
August 5, 2022
Direct Marketing &
Lead Generation
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Innovation Blog
Content Creation
The Power of Personas
If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours… or if it’s been longer than 12 months since you revisited your personas, now is the time for you to dedicate time to it. Having a deep understanding of buyer personas is critical in driving content creation, product development, and really anything that relates to customer acquisition and retention.
Bridget McPhillips
July 22, 2022