Align your brand message to this audience through display ads, a site sponsorship, sponsored content and other digital supplements.
Brand safety and reputation are more important than ever. Ensuring your ads are running on a site with high-quality content is a must.
You are a leader in this industry, and your ads need to be seen
For key players who want a regular presence
You’re an aspiring company without the budget of the market leaders, but you want to build a reputation
(300×250 on desktop and mobile)
The most popular ad size on the Internet, the Rectangle has a versatile shape. Served within articles and on the sidebar.
(728×90 on desktop, 320×50 on mobile)
Another very common size, the Leaderboard is a great choice for branding. Served in rotation within articles and on the sidebar.
This is a modern replacement for the old “Billboard” ads. This ad will dynamically resize to fit viewers’ screen sizes. It appears as large as 1440×360
Rectangle (300×250 on desktop and mobile)
Leaderboard (728×90 on desktop, 320×50 on mobile)
4:1 Banner Ad
TOP SCROLLER
Dominate the top of the page! This ad unit makes a splash as soon as the page loads. It disappears as the user scrolls down and reappears as the user scrolls back to the top.
SNEAKER
This ad unit “sneaks” up from the bottom of the page, showcasing your advertising message. The ad sits on its own background, ensuring that it stands out on the page. As the user scrolls, the Sneaker remains in place until it’s closed by the user.
SLIDE IN
This smooth vertical ad gets people’s attention. As the user begins to scroll down the page, your ad slides into view from the side of the screen. A close button appears at the top.
Want to make the biggest possible impact? The site sponsor enjoys prominent logo placement at the top of one of our websites.
Tell a story to our audience! Sponsored content allows you to write an article for a Babcox Media website. Educate readers by discussing industry trends or providing technical knowledge.
The most effective sponsored content articles are educational and thought leadership in nature. We encourage companies to avoid making their article into a sales pitch. Under no circumstances will we accept an article that mentions or disparages competitors.
Build brand trust by providing more transparency about your business, products and practices through behind-the-scenes content creation.
In B2B marketing, storytelling isn’t just a tactic—it’s a transformative strategy that creates emotional connections with your audience.