Social media for business
Social Media

Optimize Your Brand’s Social Presence

Social media has become an indispensable tool for businesses in all industries to connect with customers. Developing an effective social strategy is key to driving brand awareness, generating leads, and increasing sales. A thoughtful social presence keeps the aftermarket audience revved up about your brand.

Megaphone with social media images
Social Media

Using Social Promotion to Gain an Advantage: An insight into the tools that are a click away

Social media has become a medium that has exploded into mainstream popularity over the last ten years. Every industry has begun a transition into using social media for promoting their videos, products, and advertisements. Social media used to be looked at as simply a platform of expression for people to go and put out their thoughts, but it has transitioned into a marketing tool that can benefit your business in many ways.

Green feeling lucky with video icons
Social Media

Luck and Live Video

Live video is the perfect way to create excitement and intrigue and boost engagement with your social media followers.

#giveaway announcement
Social Media

The Three Elements of a Successful Social Giveaway

Looking for a strategy to help your brand standout amongst the competition? What if I told you that there was a marketing strategy to rapidly gain followers, spread brand awareness, and direct audience traffic, all with the same piece of content!

Facebook Pixel
Social Media

What is a Facebook Pixel?

The fear of the unknown is a real thing, but the Facebook pixel isn’t something to be afraid of. Let me break it down from the definition to how you can use it as a social media marketing strategy for your own company.

Social Media

Geofilters: What They Are and How You Can Use Them

If Stories are part of your content strategy, you’ll definitely want to start incorporating some Geofilters for added visibility. Highlight your next event or launch and get your audience engaged with this popular feature, your awareness metrics will thank you later!

Social Media

YouTube: The Unstoppable Social Channel

YouTube’s active subscriber count is 2.40 billion, only 84% of the number of Facebook users around the world. And yet, the results of a recent study conducted by the Pew Research Center suggest a redistribution of power between these competing social media platforms might be on the horizon.

Social Media

Engine Builder’s Instagram Journey from 0-87k

By the end of that first year in 2017, we hit 2,000 followers. By August 2018, we hit 5,000. But I was after the coveted 10,000 follower number. It was at this mark that Instagram gave you the capability to add links to stories so viewers could ‘swipe up’ to read. We hit 10,000 by November 2018 and at that point we were using Instagram in many different ways.

Social Media

TikTok: The New Frontier of Digital Marketing?

As a platform that values boldness, spontaneity, and authenticity, TikTok might appear to be a tricky social media to integrate into your current digital marketing strategy.