Audience

This is the Month to Create a Cause Marketing Strategy

Companies like yours can stand in solidarity with Breast Cancer Survivors and those who are still fighting the disease by integrating social media campaigns, sales events, branding strategies and more with Breast Cancer Awareness Month related content.

Audience

The Power of Audience/Engagement

If you would have told me five years ago that our Instagram channel would have more than 90,000 followers today, I would’ve had a hard time believing you. But now that we’re here, we are using it to our advantage.

Audience

Brand Loyalty: A Deep Dive Into AMN Readership

While the overall readership numbers may appear small compared to other B2B digital brands, what makes AMN unique is its fiercely loyal and dedicated reader base and an exceptional click-through rate.

Audience

Drive Engagement & Build Community with Personification

Merriam-Webster defines personification as the attribution of a personal nature or human characteristic to something nonhuman. Here at Babcox, we implement personification by cultivating an authentic brand voice online, focusing on real relationship over vanity metrics, and proactively networking within our communities. 

email marketing
Audience

5 Ways Email Can Enhance Your Next Marketing Campaign

At Babcox Media, we see email marketing as a smart (and cost-effective!) way to augment any short or long-term marketing initiative. Here are 5 reasons why we think you should include email in your next marketing campaign.

Traditional vs. Digital Marketing
Audience

Digital vs. Traditional Marketing: What, Why, and How Effective?

Traditional marketing was marketing until the development of the Internet in the 90’s. Now, it’s a type of marketing. Digital marketing is also a type of marketing. The difference is that digital strategies and tactics change as the digital landscape evolves and broadens.