Marketing Library

An Editor’s Guide to
SEO Basics

The Google algorithm judges our pages with over 200 different criteria — Trying to master them all would be a full-time job, and you’ve got bigger things to do. So, what will actually move the needle? How can you rank ahead of your competitors? What’s worth the fuss? Keep reading. It’s all here.

Lean Content Marketing: How to Create Content on a Budget

Leverage the resources you already have by doing more with less, even marketers with limited resources can start to create the content needed to fuel demand. This ebook goes through tried and true strategies for lean content marketing—so you can extend the value of all your thought leadership.

Define Your Audience: Marketing to the Right People

Identifying who exactly you are marketing to is just as important as the marketing itself. The best and easiest way to make that distinction is by creating a visual (and yes, fictional) representation of the information you know about your ideal audience. We know. That’s easier said than done, so we’ve created a digital guide to help you do just that.

Creative Best Practices for Digital Advertising

Interested in understanding how your brand gets the attention that it (surely) deserves when competing not only with other digital ads, but content as well? Well, you are in luck! We’ve put together this guide to outline the basics of digital advertising, primarily focused on creative suggestions to help you drive success.

Innovation Blog