Continuing our series on consumer responses to the pandemic, we now dive deeper into the impact 2020 has had on the public’s attitude towards cars and auto travel. Though people still prefer driving over flying, that preference does not necessarily apply to all forms of auto travel equally.
Marketing tips, quick reads, and news to help marketers think differently.
Throughout the last year, our mentality was forced to adapt as frequently as our daily lives, and as such, it is now proving difficult to predict what we’ll keep and what we’ll toss aside when the dust settles. Will the adjustments we begrudgingly made become habits? Will current attitudes seep into post-pandemic thinking?
Traditional marketing was marketing until the development of the Internet in the 90’s. Now, it’s a type of marketing. Digital marketing is also a type of marketing. The difference is that digital strategies and tactics change as the digital landscape evolves and broadens.
Content producers, even the traditional linear TV media giants, are pivoting their ad budgets to Connected TV because it is where viewers are increasingly spending their time. We all know that traditional television is supported by advertising dollars, so…what now?
For once, an app we judge by its waitlist to join, rather than its follower count. Clubhouse is an invite-only social networking platform that integrates
“Alexa, how do I make cinnamon rolls?” “Siri, what’s the traffic like on my way to work this morning?” “Hey Google, where’s the closest Starbucks?”