Marketing tips, quick reads, and news to help marketers think differently.

Air vs. Car Travel
Data & Research

Air vs. Auto: A Glimpse into Post-Pandemic Traveling Trends

Throughout the last year, our mentality was forced to adapt as frequently as our daily lives, and as such, it is now proving difficult to predict what we’ll keep and what we’ll toss aside when the dust settles. Will the adjustments we begrudgingly made become habits? Will current attitudes seep into post-pandemic thinking?

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Connected TV
Advertising

Shift from Traditional to Connected TV (CTV)

Content producers, even the traditional linear TV media giants, are pivoting their ad budgets to Connected TV because it is where viewers are increasingly spending their time. We all know that traditional television is supported by advertising dollars, so…what now? 

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Data & Research

BodyShop Business Podcast Case Study

BodyShop Business has a strong print presence among collision repair facility owners and managers, reaching over 36,000 subscribers each month. In early 2020, BSB’s digital

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