Gas Prices
In the aftermarket, lots of parts and service sales depend on miles driven. While prices fell since their peak in early June, they are still causing pain at the pump.
In the aftermarket, lots of parts and service sales depend on miles driven. While prices fell since their peak in early June, they are still causing pain at the pump.
If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours… or if it’s been longer than 12 months since you revisited your personas, now is the time for you to dedicate time to it. Having a deep understanding of buyer personas is critical in driving content creation, product development, and really anything that relates to customer acquisition and retention.
Overcome the content creation listlessness that makes you want to toss your monitor with a blank page and blinking cursor through the window.
Content marketing is creating something relevant and useful to your customers. It’s building authority and trust so when your customers and prospects are ready to buy, they’ll come to you first.
The age-old concepts that have influenced countless successful campaigns are the same as those that are guiding modern marketers to success.
Grow your business and establish expertise with informative and entertaining content.
Kelly McAleese, Director of Ad Services, shares her approach to accepting change and how it can lead to personal growth and new opportunities.
Barbara Kimbrew, Director of Human Resources, shares best practices for empowering females in your organization
Today’s managers need to be mentors and leaders. Why? Because they set the tone for their business, developing a culture that helps attract the right people. But it can also be the reason why people leave. Don’t miss this article that looks at how to create and keep a culture that engages and empowers people, what an ideal work environment looks like, and this bonus content — best practices that will help unify and strengthen your team!
Brandi Gangel, VP of Audience Data and Marketing, celebrates moms who are building careers and families.
Many things go into a successful survey research project. A key question: How many respondents do you need in your study?