Marketing
They Don’t Make Ads Like They Used To
In a digital world filled with distractions, these creative best practices can help your ad creative cut through the noise.
Nichole Anderson
April 7, 2022
Social Media
Using Social Promotion to Gain an Advantage: An insight into the tools that are a click away
Social media has become a medium that has exploded into mainstream popularity over the last ten years. Every industry has begun a transition into using social media for promoting their videos, products, and advertisements. Social media used to be looked at as simply a platform of expression for people to go and put out their thoughts, but it has transitioned into a marketing tool that can benefit your business in many ways.
Daniel Baldwin
March 25, 2022
Storytelling
Creativity and Captions
A great article can get overlooked by something as simple as a bad caption, this is a part of the reason they are so essential. Â
Annelise Moore
March 24, 2022
Storytelling
Are You Utilizing Video in Your Content Strategy?
It has become incredibly important to include the use of multimedia content in your strategies in the online world we live in today.
Nadine Battah
February 25, 2022
Storytelling
Busy Doing What?
Are you too busy to work on something extraordinary? Alison Grabowski, Senior Marketing Manager at MANN+HUMMEL, shares how to put being ‘too busy’ into perspective.
Alison Grabowski
January 28, 2022
Storytelling
How to Set the Pace to Achieve Your Content Goals in the New Year
Two major things happened last year that changed the way I plan and create content. First, Fleet Equipment, a long-standing B2B print publication serving the heavy-duty trucking market, retired its print publication and went all-in on digital (websites, newsletters, video). Second, I bought a rowing machine.
Jason Morgan
January 27, 2022
Social Media
What is a Facebook Pixel?
The fear of the unknown is a real thing, but the Facebook pixel isn’t something to be afraid of. Let me break it down from the definition to how you can use it as a social media marketing strategy for your own company.
Melissa Kollar
November 12, 2021
Audience
This is the Month to Create a Cause Marketing Strategy
Companies like yours can stand in solidarity with Breast Cancer Survivors and those who are still fighting the disease by integrating social media campaigns, sales events, branding strategies and more with Breast Cancer Awareness Month related content.
Camille Renner
October 4, 2021
Social Media
Geofilters: What They Are and How You Can Use Them
If Stories are part of your content strategy, you’ll definitely want to start incorporating some Geofilters for added visibility. Highlight your next event or launch and get your audience engaged with this popular feature, your awareness metrics will thank you later!
Jessica Cobb
October 1, 2021
Marketing
Your Top 4 Topical Targeting Questions Answered
There are certain instances when targeting smaller, more specific segments of your audience – particularly those further down the sales funnel – is actually worth more of your time and money than casting the widest net possible. That’s where topical targeting comes in.
Maddy Leddy
September 14, 2021