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Content being divided into smaller portions and different platforms
Storytelling

What is Lean Content Marketing?

Social media is the new first impression. Having an active online presence can give a good impression and learning resource for a wandering buyer.

Avery Lewis September 21, 2022
Storytelling

Giving Up the Circus Act and Embracing Project Management

While 10 or 15 years ago there may have been only one channel through which your content was disseminated, today it’s a different story. In order to maximize your content’s potential, it must be easily found and that entails social media, digital marketing, SEO, push campaigns, direct mail campaigns and more. That’s a lot of spinning plates.

Amy Antenora September 7, 2022
Illustration of personas
Storytelling

The Power of Personas

If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours… or if it’s been longer than 12 months since you revisited your personas, now is the time for you to dedicate time to it. Having a deep understanding of buyer personas is critical in driving content creation, product development, and really anything that relates to customer acquisition and retention.

Bridget McPhillips July 22, 2022
90's retro phone and computer
Marketing

4 P’s of Marketing

The age-old concepts that have influenced countless successful campaigns are the same as those that are guiding modern marketers to success.

Brandi Gangel June 3, 2022
Data & Research

Best-In-Class: A Look Inside Digital Reporting

Digital advertising is at an all time high. Here at Babcox Media, our digital reporting structure is unique and built specifically to meet our clients’ needs for prime digital ad optimization.

Alexa Pasquale April 20, 2022
Illustration showing digital journalism
Storytelling

Best-In-Class Digital Journalism

Today, with digital integration, journalism is interactive and allows for discussion and further debate among readers and viewers.

Nadine Battah April 8, 2022