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Podcasts & Audio

Audio-Only or Video Feature: Which is best for your podcast?

If you’re anything like the majority of the population, consistently listening to a podcast has become part of your weekly or even daily routine. Even after a year of remote work and reimagined schedules, podcasts have seen unanticipated growth and popularity just within the past year. But with this growth comes the opportunity for development, such as video features.

Jessica Cobb August 20, 2021
Podcasts & Audio

Best Practices for Podcast and Livestream Promotion

Podcasts are taking over the digital space, and it’s important for digital marketers to know how to promote them. This is a breakdown of how a campaign strategy was created for Tomorrow Technician’s T2IQ Podcast and its livestream finale event.

Jessica Cobb August 4, 2021
short form video
Video

Why Short Form Video Should Be Part of Your Content Strategy

If the success of Tik Tok has shown us anything, it’s that short form video content isn’t going anywhere anytime soon. Implementing this type of content into your brand strategy gets your brand involved in a major industry trend that’s only expected to grow moving forward.

Jessica Cobb June 28, 2021
Video

Why Video Storytelling is Taking Over

In a fast-paced digital world that relies on innovation, video is taking over as the new medium to replace traditional storytelling. These old techniques are being reimagined, and video storytelling is the new way to communicate with your audience.

Jessica Cobb June 25, 2021
Branding

Visual Branding: Understanding Colors, Fonts and Visuals 

Research shows that the average consumer comes across five to ten thousand ads in a day. That means five to ten thousand different companies, brands, and services. What makes yours stand out? Effective use of colors, fonts and visuals can ensure that your brand is seen by your target audience. 

Tess Lovrak June 14, 2021
Marketing

Back to Basics: A Tactical Guide to Building Brand Awareness

Instead of chasing trends, businesses interested in entering a new market or courting a new audience segment should go back to the basics of building brand awareness. Here are 5 basic tactics for building brand awareness that you can integrate into your marketing strategy today. 

Maddy Leddy May 17, 2021
Audience

Drive Engagement & Build Community with Personification

Merriam-Webster defines personification as the attribution of a personal nature or human characteristic to something nonhuman. Here at Babcox, we implement personification by cultivating an authentic brand voice online, focusing on real relationships over vanity metrics, and proactively networking within our communities. 

Melissa Kollar April 29, 2021
TikTok
Social Media

TikTok: The New Frontier of Digital Marketing?

As a platform that values boldness, spontaneity, and authenticity, TikTok might appear to be a tricky social media to integrate into your current digital marketing strategy.

Maddy Leddy April 1, 2021