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Video

Organization Tips for Video Production

Video Lists can become nasty and unorganized pretty quickly when projects start to stack up. Read more to learn small tricks that can make the largest difference.

Storytelling

Giving Up the Circus Act and Embracing Project Management

While 10 or 15 years ago there may have been only one channel through which your content was disseminated, today it’s a different story. In order to maximize your content’s potential, it must be easily found and that entails social media, digital marketing, SEO, push campaigns, direct mail campaigns and more. That’s a lot of spinning plates.

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Storytelling

The Power of Personas

If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours… or if it’s been longer than 12 months since you revisited your personas, now is the time for you to dedicate time to it. Having a deep understanding of buyer personas is critical in driving content creation, product development, and really anything that relates to customer acquisition and retention.

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Storytelling

Finding Your Content Marketing Rhythm

Overcome the content creation listlessness that makes you want to toss your monitor with a blank page and blinking cursor through the window.

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Storytelling

Best-In-Class Digital Journalism

Today, with digital integration, journalism is interactive and allows for discussion and further debate among readers and viewers.

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Storytelling

Creativity and Captions

A great article can get overlooked by something as simple as a bad caption, this is a part of the reason they are so essential.  

Social Media

Geofilters: What They Are and How You Can Use Them

If Stories are part of your content strategy, you’ll definitely want to start incorporating some Geofilters for added visibility. Highlight your next event or launch and get your audience engaged with this popular feature, your awareness metrics will thank you later!