If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours… or if it’s been longer than 12 months since you revisited your personas, now is the time for you to dedicate time to it. Having a deep understanding of buyer personas is critical in driving content creation, product development, and really anything that relates to customer acquisition and retention.
Content marketing is creating something relevant and useful to your customers. It’s building authority and trust so when your customers and prospects are ready to buy, they’ll come to you first.