Innovation Blog

The BIG Read (and Listen and View) – 8/29/19

In this edition of the BIG READ, Group Publisher Randy Loeser and Marketing Specialist Kelsey Mayer list the random things they are reading, watching, and writing about that can help you navigate your marketing journey.

Randy’s BIG Read suggestions:

• I’m staying with the music collaboration theme for the first article.  Entertainment Weekly does an excellent job of taking you behind the music and telling a story of how some of your favorite songs or albums came to be.  I’m a big fan of using a first person account, or an oral history, as the story telling model, and this article on Justin Timberlake’s song “Sexy Back” is one of my favorites. 

• As our nation will once again reflect on the devastation and loss that our country witnessed on 9/11, this oral history from those who were on Air Force Once with President Bush is compelling and offers an inside glimpse of what was happening in the moments after we were under attack.  It’s just an incredible read and paints a picture of the emotion of the day from those closets to the President.

Kelsey’s BIG Read suggestions:

• Gary Vaynerchuk posted this slide deck on LinkedIn this week, which highlights how he makes 30+ pieces of content from one keynote talk. He uses a “reverse pyramid” method, starting with one piece of pillar content and then repurposes it into dozens of smaller pieces of content.

• I had the opportunity to spend the summer of 2016 in Palmer, Alaska, working for the National Outdoor Leadership School (NOLS). I recently came across their blog, An Astronaut’s Candidate’s Take on Goals and Leadership, which profiles NOLS grad and Canadian astronaut candidate Shawna Pandya. Her dedication, accomplishments, and take on leadership are inspiring.

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