If the success of Tik Tok has shown us anything, it’s that short form video content isn’t going anywhere anytime soon. Implementing this type of content into your brand strategy gets your brand involved in a major industry trend that’s only expected to grow moving forward.
Research shows that the average consumer comes across five to ten thousand ads in a day. That means five to ten thousand different companies, brands, and services. What makes yours stand out? Effective use of colors, fonts and visuals can ensure that your brand is seen by your target audience.Â
Design plays a significant role in the success or failure of your brand’s ability to not only be recognizable, but also be understood by current and potential customers.
Instead of chasing trends, businesses interested in entering a new market or courting a new audience segment should go back to the basics of building brand awareness. Here are 5 basic tactics for building brand awareness that you can integrate into your marketing strategy today.Â
Merriam-Webster defines personification as the attribution of a personal nature or human characteristic to something nonhuman. Here at Babcox, we implement personification by cultivating an authentic brand voice online, focusing on real relationships over vanity metrics, and proactively networking within our communities.Â
The challenges you’ve faced and the solutions you’ve created are all part of an important story that deserves to be told. As a content marketer, it’s your goal to make your audience care.
You can walk around in the dark, but when it’s pitch black there is a chance something bad could happen. By the same token, you want to keep the lights on when you are marketing, it lessens the chance of something bad happening. One way to keep the lights on is through research to understand your target audience.
It is natural to think about creating a positive experience for your customers when planning a large-scale event, but the small touchpoints are also crucial.
