What is Lean Content Marketing?
Social media is the new first impression. Having an active online presence can give a good impression and learning resource for a wandering buyer.
Social media is the new first impression. Having an active online presence can give a good impression and learning resource for a wandering buyer.
Brainstorming content plans that will help you work smarter, not harder.
If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours… or if it’s been longer than 12 months since you revisited your personas, now is the time for you to dedicate time to it. Having a deep understanding of buyer personas is critical in driving content creation, product development, and really anything that relates to customer acquisition and retention.
Overcome the content creation listlessness that makes you want to toss your monitor with a blank page and blinking cursor through the window.
Content marketing is creating something relevant and useful to your customers. It’s building authority and trust so when your customers and prospects are ready to buy, they’ll come to you first.
The age-old concepts that have influenced countless successful campaigns are the same as those that are guiding modern marketers to success.
Grow your business and establish expertise with informative and entertaining content.
Help your brand cut through the noise and hit the mark every time by selecting the right vehicle for your messaging.
Today, with digital integration, journalism is interactive and allows for discussion and further debate among readers and viewers.
Social media has become a medium that has exploded into mainstream popularity over the last ten years. Every industry has begun a transition into using social media for promoting their videos, products, and advertisements. Social media used to be looked at as simply a platform of expression for people to go and put out their thoughts, but it has transitioned into a marketing tool that can benefit your business in many ways.