Babcox Media Research Services can be your partner in providing industry insights and market intelligence. Custom projects tailored to your needs can benefit all aspects of your organization. Our collaborative approach is designed to get you the answers to make strategic business decisions through brand studies, quick polls, focus groups and everything in between.

We reach out to our audience database of aftermarket, powersports and truck fleet professionals utilizing a variety of techniques to gather data. Our insight professionals research national, regional and local industries to uncover key data relative to your brand, product or service, using various methodologies to produce a variety of research results.

Quantitative Research Offerings:
  • Brand Studies
  • Trade Satisfaction
  • Purchasing Habits
  • Ad Testing
  • A/B Creative & Content Testing
  • Compensation Surveys
  • Target Audience Analysis
  • Product Tests & Preferences
  • Quick Polls
Qualitative Research Offerings:
  • Focus Groups (Live or Virtual)
  • Intercept Interview
  • Social Listings
  • Telephone Interviews
We will manage all phases of the project including but not limited to:
  • Project Brief
  • Audience Selection & Recruitment
  • Survey Instrument Development
  • Deployment
  • Data Collection
  • Tabulation
  • Analysis
  • Report & Action Recommendations
Visit our Resource Library for more data and insights under the Research tab!

Innovation Blog

Audience

This is the Month to Create a Cause Marketing Strategy

Companies like yours can stand in solidarity with Breast Cancer Survivors and those who are still fighting the disease by integrating social media campaigns, sales events, branding strategies and more with Breast Cancer Awareness Month related content.

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Social Media

Geofilters: What They Are and How You Can Use Them

If Stories are part of your content strategy, you’ll definitely want to start incorporating some Geofilters for added visibility. Highlight your next event or launch and get your audience engaged with this popular feature, your awareness metrics will thank you later!

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