Innovation Blog

When it comes to buying a present for my wife’s birthday, I’ve learned to do my research. Recently, I was pricing out purses online and came across the style she was looking for on the Nordstrom site. After a quick search of multiple products, I was able to find the color, size and brand she wanted. The search took less than 5 minutes, and I was able to determine that they had the bag in stock so I could pick it up on my way home from work. 

Ever since then, on just about every site I visited I saw some type of Nordstrom ad for purses.  I could be on a sports site or checking the weather and an ad for a purse pops-up.  So, what’s going on here? The answer is ad remarketing.

Ad remarketing is used by advertisers to bring potential customers back to their websites after they’ve left, without having to invest in search engine optimization. By keeping track of a customer’s browsing habits, companies provide the customer a second chance at buying their product.

Why is ad remarketing so valuable?

Remarketing is an effective strategy for encouraging conversions because it specifically targets individuals who have already shown an interest in a company’s product. These individuals are more likely to convert than random individuals who may have little or no desire to buy a product.

Babcox Media offers this service for users who come to our sites and view content about a specific topic or subject area.

Babcox Media also offers a program that puts your message in front of targeted prospects and buyers via facility targeting.  Based on Babcox Media’s audited circulation data, facility targeting combines Babcox Media’s first party data with the latest in digital network ad delivery technology which allows our existing advertisers to deliver digital display ads to the right person at the right time with the right message.

Through our digital network partners, we can expand your reach and frequency to your desired audience within our market segments by serving digital display ads based on the physical address and attributes of key influencers.

Use Babcox proprietary first party data to expand your message and reach.

  • Surgical approach – more precise.  Geographically target by longitude and latitude. Ads are delivered to the digital devices registered to or within the physical addresses of intended targets.
  • We’ll optimize the campaign daily to deliver great results.
  • The ads that we deliver will appear on desktop and/or mobile devices.
  • Mobile delivery will be premium mobile-specific ad units. This will include cross device targeting.

Click to learn more about our solutions. Contact Cathy Kulwicki ([email protected] or 330-670-1234 ext. 261) for more information

Randy Loeser joined Babcox Media in 2013 as publisher of Tire Review and was later given additional responsibilities as the Director of Digital Media and Group Publisher of Engine Builder. In 2018, Randy transitioned into the role of Group Publisher of Content Services to provide creative and custom content solutions to our clients. Randy has worked for several national business-to-business publishers in a variety of roles, including publisher, business development, marketing and internet products management. Randy is a 1995 graduate of John Carroll University.

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