If Stories are part of your content strategy, you’ll definitely want to start incorporating some Geofilters for added visibility. Highlight your next event or launch and get your audience engaged with this popular feature, your awareness metrics will thank you later!
If you’re anything like the majority of the population, consistently listening to a podcast has become part of your weekly or even daily routine. Even after a year of remote work and reimagined schedules, podcasts have seen unanticipated growth and popularity just within the past year. But with this growth comes the opportunity for development, such as video features.
Podcasts are taking over the digital space, and it’s important for digital marketers to know how to promote them. This is a breakdown of how a campaign strategy was created for Tomorrow Technician’s T2IQ Podcast and its livestream finale event.
If the success of Tik Tok has shown us anything, it’s that short form video content isn’t going anywhere anytime soon. Implementing this type of content into your brand strategy gets your brand involved in a major industry trend that’s only expected to grow moving forward.
In a fast-paced digital world that relies on innovation, video is taking over as the new medium to replace traditional storytelling. These old techniques are being reimagined, and video storytelling is the new way to communicate with your audience.