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Merle J

Jim Merle


Jim Merle has been with Babcox Media since 1993 and currently serves as group publisher of Brake & Front End, ImportCar, Underhood Service, Shop Owner and Servicio Automotriz. Jim currently serves on the AutoCare Association’s Marketing Committee and the Strategy Track Committee for the Automotive Communication Council. Jim has a Bachelor of Science degree in Business Administration with a major in Marketing/Advertising from the University of Akron.

[email protected]
(330) 670-1234 ext. 280



Kristen Criswell


Kristen joined Babcox Media in 2013 as a member of Tire Review.  She currently serves as editor for Shop Owner, Servicio Automotriz and TelematicsTalk.com. The 2009 graduate of the E.W. Scripps School of Journalism at Ohio University, brings a wealth of experience from assignments as digital media specialist at Little Rock Air Force Base, publicist at Vance Air Force Base and stints as a contributing writer with both the Toledo Free Press and Southeast Ohio Magazine.

[email protected]
(330) 670-1234 ext. 273



Callie Zurz

Ad Services Coordinator

Callie Zurz coordinates the collection of advertising collateral for the Counterman brand as well as several other Babcox Media brands.

[email protected]
(330) 670-1234 ext. 250


Gifford K

Kelly Gifford

Graphic Designer

Kelly Gifford has been with Babcox Media since 2000. She is currently the graphic designer for Shop Owner. She has also worked on the corporate capabilities brochure team for the past seven years. Kelly has a Bachelor of Fine Arts degree from The University of Akron.

[email protected]
(330) 670-1234 ext. 249