AKRON, Ohio – November 8, 2016
Babcox Media is pleased to announce the launch of Telematics Talk, the latest media offering within the company’s extensive portfolio of brands.
Featuring a website (www.telematicstalk.com) and weekly eNewsletter, Telematics Talk focuses exclusively on the burgeoning telematics industry. Telematics refers to vehicle systems that allow or facilitate the transmission of computerized information or data. According to a recent report from ABI Research, the penetration of safety and security telematics solutions in new vehicles will increase from 10.2 percent in 2012 to 49 percent in 2017.
“As the need for trusted information on this growing industry segment becomes more apparent, Babcox Media is excited to comprehensively cover developments in the automotive and fleet telematics space on a daily basis,” said Mike Maleski, Publisher of Telematics Talk. “In a recent survey conducted by BabcoxData, the research and analysis division of Babcox Media, findings indicated that nearly 90 percent of respondents were interested in learning more about telematics. With the launch of Telematics Talk we will fill that void.”
Telematics Talk officially launches on today. The website and eNewsletter will feature contributed content from industry bloggers as well as from experienced journalists and editors from across Babcox Media’s other brands, such as Fleet Equipment, Tire Review, Brake & Front End, Underhood Service and ImportCar. Telematics-specific content will be available to readers in the form of bylined articles, videos, executive interviews, infographics, blog posts, white papers and webinars.
To view the new website and to sign up for the weekly newsletter, visit www.telematicstalk.com.
Press release submissions and editorial inquiries can be sent to [email protected].
About Babcox Media Inc.
Founded in 1920, Babcox Media (www.babcox.com) is a business-to-business media and information services company serving the auto care, tire, performance, commercial trucking, powersports and enthusiast markets. Today, Babcox produces more than 75 industry-specific print and digital properties, as well as other Internet-based media, show dailies and event guides for leading tradeshows. The company also offers webinars, lead generation, market research, custom content, video, list rental services and event media management through its Babcox Media Marketing Solutions Division. With its vast portfolio of print and digital products and services, Babcox Media is dedicated to developing and delivering content in innovative formats that meets the needs of today’s readers and advertisers.
About Babcox Media Inc.
Founded in 1920, Babcox Media (www.babcox.com) is a business-to-business media and information services company serving the automotive aftermarket and tire, performance, commercial trucking and powersports markets. Today, Babcox publishes 26 vertical market print properties, 51 digital properties including websites, e-newsletters and digital editions, in addition to producing show dailies and guides for several industry-leading trade shows. The company operates two industry-specific career websites and offers webinars, lead generation, market research, custom content, video, list rental services and event media management through its Babcox Media Marketing Solutions division. With its vast portfolio of print and digital products and services, Babcox Media connects brand marketers with their target audience.