Here are five of the many, many reasons why email marketing should feature prominently in your digital marketing strategy. It’s an easy, economical way to reach your audience and gather valuable intel on customer habits and preferences, which you can then leverage to craft advantageous messaging guaranteed to perform well.

Email remains an important tool in the toolbox when it comes to marketing our own brands here at Babcox. Using direct marketing best practices, we curate our content and audiences to maximize email performance—and we’d love to do the same for you and your brand. Check out our website to learn more about our direct marketing services or contact a Babcox rep to discuss how email can help you reach your marketing goals.