Data, Research & Analysis

Whether you’re launching a new brand or nurturing an established product line, understanding your customers’ wants and needs is key to connecting with them.


Research Services

Babcox Media Research Services can be your partner in providing industry insights and market intelligence. Custom projects tailored to your needs can benefit all aspects of your organization. Our collaborative approach is designed to get you the answers to make strategic business decisions through brand studies, quick polls, focus groups and everything in between.

We reach out to our audience database of aftermarket, powersports and truck fleet professionals utilizing a variety of techniques to gather data. Our insight professionals research national, regional and local industries to uncover key data relative to your brand, product or service, using various methodologies to produce a variety of research results.

Quantitative Research Offerings:

  • Brand Studies
  • Trade Satisfaction
  • Purchasing Habits
  • Ad Testing
  • A/B Creative & Content Testing
  • Compensation Surveys
  • Target Audience Analysis
  • Product Tests & Preferences
    Quick Polls

Qualitative Research Offerings:

  • Focus Groups (Live or Virtual)
  • Intercept Interview
  • Social Listings
  • Telephone Interviews
babcox research

We will manage all phases of the project including but not limited to:

  • Project Brief
  • Audience Selection & Recruitment
  • Survey Instrument Development
  • Deployment
  • Data Collection
  • Tabulation
  • Analysis
  • Report & Action Recommendations

Additional Services

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Contact us to see how data, research & analysis can improve your marketing strategy.


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