By the end of that first year in 2017, we hit 2,000 followers. By August 2018, we hit 5,000. But I was after the coveted 10,000 follower number. It was at this mark that Instagram gave you the capability to add links to stories so viewers could ‘swipe up’ to read. We hit 10,000 by November 2018 and at that point we were using Instagram in many different ways.