Innovation Blog

Digital Solutions When Trade Shows Go Virtual

Empty convention center space with text "No Live Trade Shows. Now What?" and Babcox logo.

Let’s face it, 2020 is a rollercoaster. At work, at home, in the news…things are constantly changing and it’s hard to keep up. Marketers have always had the challenge of getting their message to the right audience, but now our jobs have become even harder. Most live trade shows and meetings have gone virtual. That means no booth visits, no live panels or product launches, and no dinners with our favorite or potential clients. So, how can we ensure our message is being heard?

With change comes innovation and these advanced digital solutions don’t require a show floor:

Historical Event Targeting

We can deliver digital display or Connected TV ads to past Industry Week trade show attendees. Reach buyers, industry influencers, and prospects anytime, anywhere. Learn more >>

CRM Targeting

Our first-party data meets your prospect list. Let us target our highly engaged audiences with the most advanced programmatic tactics in the B2B marketplace. Learn more >>

Dedicated Video and Podcast Content

Nobody knows the industry better than our team of editors and insiders. Let us create a custom video or podcast content package that tells your story.

How many products are you launching this fall? We can create your new product video in our state-of-the-art studio and distribute it to the most engaged audience in the marketplace. Learn more >>


Need we say more? Take our 60% eNewsletter open rate for a ride and benefit from dedicated email sends during the virtual Industry Week. Sponsorships available now! There’s no shortage of great content leading up to and during Industry Week! Learn more >>

Webinars and Live Streams

Webinars and live streams work! These virtual solutions provide detailed leads, along with thought leadership and branding. Leverage our team of experts to promote and produce your next virtual event. Learn more >>

Custom Print

We know this business better than anyone. It’s been our business for 100 years! Polybagged inserts, tip-in special sections, and ad adjacencies. Don’t overlook this tried and true connection to your audience. Learn more >>

It’s time to think differently. And Babcox can help. We can put your message in front of your clients and prospects anytime and anywhere. Create a buzz with our advanced digital solutions. No show floor required.

Ready to think differently? Let’s talk.

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