How to Make Sense of Audience Engagement Analytics
If you’re playing the content marketing game, your goal is engagement. It’s the moment when you move your potential customers from brand recognition to brand purchase; when you stop being just a logo and become a message that your audience wants to hear. Engagement analytics will let you know you’re on the right track, but what do those numbers mean?
Making Data-Informed Marketing Decisions
You can walk around in the dark, but when it’s pitch black there is a chance something bad could happen. By the same token, you want to keep the lights on when you are marketing, it lessens the chance of something bad happening. One way to keep the lights on is through research to understand your target audience.
The Webinar Boom of 2020: Statistics & Data Points
As we have had to substitute online meetings for in-person events in 2020, there has been a boom in using webinars.
Curate Audience Experience with First-Party Data
It is natural to think about creating a positive experience for your customers when planning a large-scale event, but the small touchpoints are also crucial.
Research Insights by Bruce
What’s the average age of production shop personnel? Find out this and more in Bruce’s round-up of interesting insights from our research team’s recent surveys.
Using Data and Analytics to Create the Best Return on Marketing Investments
As marketers, when we have the opportunity to gather as much data as possible, compare it and come to a solution, we increase our chances of creating the best return on our marketing investments.