Are you too busy to work on something extraordinary? Alison Grabowski, Senior Marketing Manager at MANN+HUMMEL, shares how to put being ‘too busy’ into perspective.
Two major things happened last year that changed the way I plan and create content. First, Fleet Equipment, a long-standing B2B print publication serving the heavy-duty trucking market, retired its print publication and went all-in on digital (websites, newsletters, video). Second, I bought a rowing machine.
The challenges you’ve faced and the solutions you’ve created are all part of an important story that deserves to be told. As a content marketer, it’s your goal to make your audience care.
Marketers have always had the challenge of getting their message to the right audience, but now our jobs have become even harder. Most live trade shows and meetings have gone virtual. That means no booth visits, no live panels or product launches, and no dinners with our favorite or potential clients. So, how can we ensure our message is being heard?
Anyone can write something, but only you can write like you. Voice is the rhythm of your writing; the personality that shines through the prose.