Lions (marketers) can no longer count on elephants (customers) being in the jungle. Elephants have migrated to a watering hole (the internet). Marketers will need to create their own watering holes – so the elephants come to them. One way to do this is with Content Marketing.

A fundamental challenge from a brand marketer’s perspective is crafting and delivering targeted marketing messages that resonate with potential customers at every stage of the buyer’s journey. And that’s where the age-old proverb in marketing called “The Rule of Seven” comes in.