Dive into the process of creating detailed personas that humanize your customers, and find out how Babcox Media can guide you through engaging your audience across various platforms. Speak directly to your audience’s needs and preferences, because when they ask, ‘Are you talking to me?’, your answer will be a confident ‘Yes, we are talking to you!’
Lions (marketers) can no longer count on elephants (customers) being in the jungle. Elephants have migrated to a watering hole (the internet). Marketers will need to create their own watering holes – so the elephants come to them. One way to do this is with Content Marketing.
A fundamental challenge from a brand marketer’s perspective is crafting and delivering targeted marketing messages that resonate with potential customers at every stage of the buyer’s journey. And that’s where the age-old proverb in marketing called “The Rule of Seven” comes in.