Overcome the content creation listlessness that makes you want to toss your monitor with a blank page and blinking cursor through the window.
Two major things happened last year that changed the way I plan and create content. First, Fleet Equipment, a long-standing B2B print publication serving the heavy-duty trucking market, retired its print publication and went all-in on digital (websites, newsletters, video). Second, I bought a rowing machine.
If you’re playing the content marketing game, your goal is engagement. It’s the moment when you move your potential customers from brand recognition to brand purchase; when you stop being just a logo and become a message that your audience wants to hear. Engagement analytics will let you know you’re on the right track, but what do those numbers mean?
Anyone can write something, but only you can write like you. Voice is the rhythm of your writing; the personality that shines through the prose.