audience-engagement-analytics-featured
Audience

How to Make Sense of Audience Engagement Analytics

If you’re playing the content marketing game, your goal is engagement. It’s the moment when you move your potential customers from brand recognition to brand purchase; when you stop being just a logo and become a message that your audience wants to hear. Engagement analytics will let you know you’re on the right track, but what do those numbers mean?

Data & Research

Making Data-Informed Marketing Decisions

You can walk around in the dark, but when it’s pitch black there is a chance something bad could happen. By the same token, you want to keep the lights on when you are marketing, it lessens the chance of something bad happening. One way to keep the lights on is through research to understand your target audience.