AKRON, Ohio – August 30, 2018
Babcox Media, Inc. is pleased to announce that Susan Givens has been promoted to Group Publisher of Motorcycle & Powersports News, effective immediately. She will also continue her role as Publisher of AutoSuccess.
Beginning her career with AutoSuccess in 2001, Givens held various sales and operational roles before being named Publisher in 2008. Givens and AutoSuccess joined the Babcox Media team in 2017 and she has continued to develop the brand within the dealership market.
In her newly expanded role, Givens will oversee the integrated sales and marketing operations across all platforms for these two brands, among its print, video, online and social media audiences. She will work closely with Group Publisher Sean Donohue to develop new growth opportunities for the brands’ readers and advertisers.
“Susan’s longstanding industry relationships, creativity and charisma make her a terrific sales and marketing leader for our team,” said Bill Babcox, President and CEO of Babcox Media. “She is the perfect partner to join Sean in further expanding these brands to provide cross-platform opportunities for both our readers and advertisers.”
About Babcox Media Inc.
Founded in 1920, Babcox Media (www.babcox.com) is a business-to-business media and information services company serving the automotive aftermarket and tire, performance, commercial trucking and powersports markets. Today, Babcox publishes 26 vertical market print properties, 51 digital properties including websites, e-newsletters and digital editions, in addition to producing show dailies and guides for several industry-leading trade shows. The company operates two industry-specific career websites and offers webinars, lead generation, market research, custom content, video, list rental services and event media management through its Babcox Media Marketing Solutions division. With its vast portfolio of print and digital products and services, Babcox Media connects brand marketers with their target audience.