Babcox Media Research Services can be your partner in providing industry insights and market intelligence. Custom projects tailored to your needs can benefit all aspects of your organization. Our collaborative approach is designed to get you the answers to make strategic business decisions through brand studies, quick polls, focus groups and everything in between.

We reach out to our audience database of aftermarket, powersports and truck fleet professionals utilizing a variety of techniques to gather data. Our insight professionals research national, regional and local industries to uncover key data relative to your brand, product or service, using various methodologies to produce a variety of research results.

Quantitative Research Offerings:
  • Brand Studies
  • Trade Satisfaction
  • Purchasing Habits
  • Ad Testing
  • A/B Creative & Content Testing
  • Compensation Surveys
  • Target Audience Analysis
  • Product Tests & Preferences
  • Quick Polls
Qualitative Research Offerings:
  • Focus Groups (Live or Virtual)
  • Intercept Interview
  • Social Listings
  • Telephone Interviews
We will manage all phases of the project including but not limited to:
  • Project Brief
  • Audience Selection & Recruitment
  • Survey Instrument Development
  • Deployment
  • Data Collection
  • Tabulation
  • Analysis
  • Report & Action Recommendations
Visit our Resource Library for more data and insights under the Research tab!

Innovation Blog

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Two Heads Are Better Than One: Sales and Account-based Marketing

Sales and marketing have always had a unique relationship within the ecosystem of a B2B business. Both roles are interdependent, but seldom collaborative. However, an increasingly popular marketing tactic has presented sales representatives and marketers a golden opportunity for meaningful overlap. 

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Your Top 4 Topical Targeting Questions Answered

There are certain instances when targeting smaller, more specific segments of your audience – particularly those further down the sales funnel – is actually worth more of your time and money than casting the widest net possible. That’s where topical targeting comes in.

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