Whether you’re launching a new brand or nurturing an established product line, understanding your customers’ wants and needs is key to connecting with them through each stage of the buying cycle.

From surveys to focus groups, our experienced research team leverages deep industry knowledge to craft automotive aftermarket industry research campaigns that deliver accurate and reliable data that can help you take the pulse of the market, court new business, and track and predict trends.

Sample Studies

BodyShop Business Industry Profile | B2B Media Usage Survey | Motor Oil Market Report

For more information on Babcox Data, Research and Analysis, contact Bruce Kratofil, market research manager, by email or at (330) 670-1234 ext. 275, or your Babcox sales representative.