Our Centralized Audience Resource (CAR) provides powerful information to produce highly targeted and data-driven marketing programs to help you engage your customers and grow your business.

How CAR Can Help You:

  • Understand the size and scope of your potential markets
  • Create new pathways to audiences with our customized products and services
  • Direct your marketing message to the audience(s) most likely to engage with them
  • Focus your sales efforts on high-quality leads

Capabilities and Benefits

  • A comprehensive, automotive aftermarket database
  • Contextual Data for demographics and engagement
  • Behavioral Data based on topic, interest areas and engagement
  • On-demand filters to select specific titles, companies, functions and more
  • One-on-One targeted consulting sessions
  • Post-campaign reporting

To learn how CAR can maximize your marketing efforts contact your Babcox Media Sales Representative or Brandi Gangel, Director of Audience Data & Marketing at [email protected]