AKRON, Ohio – February 2, 2015
Babcox Media is pleased to announce that Scott Schumacker has accepted a position as Territory Sales Manager for the Fleet Equipment brand, starting Monday, Feb. 2, 2015, reporting to Publisher Dean Martin. Schumacker brings more than 28 years of publishing sales experience to Babcox Media and Fleet Equipment.
Schumacker’s accomplished sales, account management and customer service experiences to the heavy-duty truck market will serve him well in his new sales position with Fleet Equipment. He will be responsible for selling Fleet Equipment print, digital and custom products, while bringing a fresh and unique perspective to the publication.
“We’re excited to have Scott join the Fleet Equipment team,” said Fleet Equipment Publisher Dean Martin. “His proven track record as a leading sales person and depth of publishing experience are tremendous assets to Fleet Equipment as the publication continues to grow.”
Schumacker’s sales background includes account director for the likes of InformationWeek Magazine, Customer First Portfolio, as well as marketing manager for Machine Design Magazine. Most recently, Schumacker led sales for Great Lakes Publishing, based in Cleveland, Ohio, and was an advertising consultant for City Visitor Communications, exceeding sales goals and growing new accounts. Schumacker graduated, with honors, with a dual major in Marketing and Management from Northwood University, and he is a certified Dale Carnegie Trainer and Executive Coach.
About Babcox Media Inc.
Founded in 1920, Babcox Media (www.babcox.com) is a business-to-business media and information services company serving the automotive aftermarket and tire, performance, commercial trucking and powersports markets. Today, Babcox publishes 26 vertical market print properties, 51 digital properties including websites, e-newsletters and digital editions, in addition to producing show dailies and guides for several industry-leading trade shows. The company operates two industry-specific career websites and offers webinars, lead generation, market research, custom content, video, list rental services and event media management through its Babcox Media Marketing Solutions division. With its vast portfolio of print and digital products and services, Babcox Media connects brand marketers with their target audience.