AKRON, Ohio – August 22, 2014
Babcox Media Inc. is pleased to announce that John DiPaola has joined the company as Vice President-Group Publisher.
He joins Babcox from Penton Media, where he spent the past 25 years. In his most recent role with Penton, DiPaola served as Vice President and Market Leader — Manufacturing & Supply Chain Group. In this role, he had overall management responsibility for six business-to-business publications, 10 websites and numerous industry conferences and events. He also served as the Site Leader for Penton’s Cleveland-based operations.
In this capacity, DiPaola will report to Bill Babcox, President and CEO. “John will bring a wealth of B2B expertise to Babcox Media, especially in the areas of print and digital media,” said Babcox. “John’s significant experience, proven track record within the markets he has served, and dedication to providing products of value to readers and advertisers will positively impact our diverse platform of niche properties and brands.”
“I am honored to join Babcox Media, an exceptional company with market-leading brands and bright and passionate people who are focused on quality work,” DiPaola said. “Our brands serve a highly engaged audience of industry professionals. Our goal is to always provide them with unique and relevant content, day in and day out. We will continue to build upon our legacy of success and focus on integrating our print, digital, and mobile platforms to gain maximum user engagement for our readers and accelerated ROI for our advertisers.”
About Babcox Media Inc.
Founded in 1920, Babcox Media (www.babcox.com) is a business-to-business media and information services company serving the automotive aftermarket and tire, performance, commercial trucking and powersports markets. Today, Babcox publishes 26 vertical market print properties, 51 digital properties including websites, e-newsletters and digital editions, in addition to producing show dailies and guides for several industry-leading trade shows. The company operates two industry-specific career websites and offers webinars, lead generation, market research, custom content, video, list rental services and event media management through its Babcox Media Marketing Solutions division. With its vast portfolio of print and digital products and services, Babcox Media connects brand marketers with their target audience.