Marketing tips, quick reads, and news to help marketers think differently.
Traditional marketing was marketing until the development of the Internet in the 90’s. Now, it’s a type of marketing. Digital marketing is also a type of marketing. The difference is that digital strategies and tactics change as the digital landscape evolves and broadens.
Content producers, even the traditional linear TV media giants, are pivoting their ad budgets to Connected TV because it is where viewers are increasingly spending their time. We all know that traditional television is supported by advertising dollars, so…what now?
For once, an app we judge by its waitlist to join, rather than its follower count. Clubhouse is an invite-only social networking platform that integrates
“Alexa, how do I make cinnamon rolls?” “Siri, what’s the traffic like on my way to work this morning?” “Hey Google, where’s the closest Starbucks?”