Marketing tips, quick reads, and news to help marketers think differently.

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Social Media

Using Social Promotion to Gain an Advantage: An insight into the tools that are a click away

Social media has become a medium that has exploded into mainstream popularity over the last ten years. Every industry has begun a transition into using social media for promoting their videos, products, and advertisements. Social media used to be looked at as simply a platform of expression for people to go and put out their thoughts, but it has transitioned into a marketing tool that can benefit your business in many ways.

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Content Creation

Creativity and Captions

A great article can get overlooked by something as simple as a bad caption, this is a part of the reason they are so essential.  

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Social Media

Luck and Live Video

Live video is the perfect way to create excitement and intrigue and boost engagement with your social media followers.

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#giveaway announcement
Social Media

The Three Elements of a Successful Social Giveaway

Looking for a strategy to help your brand standout amongst the competition? What if I told you that there was a marketing strategy to rapidly gain followers, spread brand awareness, and direct audience traffic, all with the same piece of content!

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illustration showing work burnout
Content Creation

Busy Doing What?

Are you too busy to work on something extraordinary? Alison Grabowski, Senior Marketing Manager at MANN+HUMMEL, shares how to put being ‘too busy’ into perspective.

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Content Creation

How to Set the Pace to Achieve Your Content Goals in the New Year

Two major things happened last year that changed the way I plan and create content. First, Fleet Equipment, a long-standing B2B print publication serving the heavy-duty trucking market, retired its print publication and went all-in on digital (websites, newsletters, video). Second, I bought a rowing machine.

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