Design plays a significant role in the success or failure of your brand’s ability to not only be recognizable, but also be understood by current and potential customers.
Marketing tips, quick reads, and news to help marketers think differently.
Instead of chasing trends, businesses interested in entering a new market or courting a new audience segment should go back to the basics of building brand awareness. Here are 5 basic tactics for building brand awareness that you can integrate into your marketing strategy today.
Merriam-Webster defines personification as the attribution of a personal nature or human characteristic to something nonhuman. Here at Babcox, we implement personification by cultivating an authentic brand voice online, focusing on real relationship over vanity metrics, and proactively networking within our communities.
YouTube’s active subscriber count is 2.40 billion, only 84% of the number of Facebook users around the world. And yet, the results of a recent study conducted by the Pew Research Center suggest a redistribution of power between these competing social media platforms might be on the horizon.
At Babcox Media, we see email marketing as a smart (and cost-effective!) way to augment any short or long-term marketing initiative. Here are 5 reasons why we think you should include email in your next marketing campaign.
By the end of that first year in 2017, we hit 2,000 followers. By August 2018, we hit 5,000. But I was after the coveted 10,000 follower number. It was at this mark that Instagram gave you the capability to add links to stories so viewers could ‘swipe up’ to read. We hit 10,000 by November 2018 and at that point we were using Instagram in many different ways.
We asked consumers to describe their auto service experiences during the last year. Based off their responses, we’ve compiled 8 consumer insights we think all dealership and repair shop owners need to know to survive phase two of the pandemic.
Continuing our series on consumer responses to the pandemic, we now dive deeper into the impact 2020 has had on the public’s attitude towards cars and auto travel. Though people still prefer driving over flying, that preference does not necessarily apply to all forms of auto travel equally.
Throughout the last year, our mentality was forced to adapt as frequently as our daily lives, and as such, it is now proving difficult to predict what we’ll keep and what we’ll toss aside when the dust settles. Will the adjustments we begrudgingly made become habits? Will current attitudes seep into post-pandemic thinking?