Marketing tips, quick reads, and news to help marketers think differently.

Advertising

Two Heads Are Better Than One: Sales and Account-based Marketing

Sales and marketing have always had a unique relationship within the ecosystem of a B2B business. Both roles are interdependent, but seldom collaborative. However, an increasingly popular marketing tactic has presented sales representatives and marketers a golden opportunity for meaningful overlap. 

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Advertising

Your Top 4 Topical Targeting Questions Answered

There are certain instances when targeting smaller, more specific segments of your audience – particularly those further down the sales funnel – is actually worth more of your time and money than casting the widest net possible. That’s where topical targeting comes in.

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Podcasts & Audio

Audio-Only or Video Feature: Which is best for your podcast?

If you’re anything like the majority of the population, consistently listening to a podcast has become part of your weekly or even daily routine. Even after a year of remote work and reimagined schedules, podcasts have seen unanticipated growth and popularity just within the past year. But with this growth comes the opportunity for development, such as video features.

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Audience

The Power of Audience/Engagement

If you would have told me five years ago that our Instagram channel would have more than 90,000 followers today, I would’ve had a hard time believing you. But now that we’re here, we are using it to our advantage.

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Podcasts & Audio

Best Practices for Podcast and Livestream Promotion

Podcasts are taking over the digital space, and it’s important for digital marketers to know how to promote them. This is a breakdown of how a campaign strategy was created for Tomorrow Technician’s T2IQ Podcast and its livestream finale event.

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short form video
Video

Why Short Form Video Should Be Part of Your Content Strategy

If the success of Tik Tok has shown us anything, it’s that short form video content isn’t going anywhere anytime soon. Implementing this type of content into your brand strategy gets your brand involved in a major industry trend that’s only expected to grow moving forward.

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Video

Why Video Storytelling is Taking Over

In a fast-paced digital world that relies on innovation, video is taking over as the new medium to replace traditional storytelling. These old techniques are being reimagined, and video storytelling is the new way to communicate with your audience.

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Content Creation

Visual Branding: Understanding Colors, Fonts and Visuals 

Research shows that the average consumer comes across five to ten thousand ads in a day. That means five to ten thousand different companies, brands, and services. What makes yours stand out? Effective use of colors, fonts and visuals can ensure that your brand is seen by your target audience. 

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Advertising

Back to Basics: A Tactical Guide to Building Brand Awareness

Instead of chasing trends, businesses interested in entering a new market or courting a new audience segment should go back to the basics of building brand awareness. Here are 5 basic tactics for building brand awareness that you can integrate into your marketing strategy today. 

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