Advertising

Two Heads Are Better Than One: Sales and Account-based Marketing

Sales and marketing have always had a unique relationship within the ecosystem of a B2B business. Both roles are interdependent, but seldom collaborative. However, an increasingly popular marketing tactic has presented sales representatives and marketers a golden opportunity for meaningful overlap. 

Advertising

Your Top 4 Topical Targeting Questions Answered

There are certain instances when targeting smaller, more specific segments of your audience – particularly those further down the sales funnel – is actually worth more of your time and money than casting the widest net possible. That’s where topical targeting comes in.

Advertising

Back to Basics: A Tactical Guide to Building Brand Awareness

Instead of chasing trends, businesses interested in entering a new market or courting a new audience segment should go back to the basics of building brand awareness. Here are 5 basic tactics for building brand awareness that you can integrate into your marketing strategy today. 

Connected TV
Advertising

Shift from Traditional to Connected TV (CTV)

Content producers, even the traditional linear TV media giants, are pivoting their ad budgets to Connected TV because it is where viewers are increasingly spending their time. We all know that traditional television is supported by advertising dollars, so…what now?