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Audience
Audience

Crafting an Audience Strategy that Delivers

Mike Maleski, Executive Vice President of Babcox Media, highlights a longstanding partnership with a major automotive equipment firm, showcasing how their transition from print to digital branding, supported by Babcox Media’s expertise, continues to amplify their reach and engagement with key audiences.

Social media for business
Social Media

Optimize Your Brand’s Social Presence

Social media has become an indispensable tool for businesses in all industries to connect with customers. Developing an effective social strategy is key to driving brand awareness, generating leads, and increasing sales. A thoughtful social presence keeps the aftermarket audience revved up about your brand.

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Marketing

Drive Conversions with Direct Marketing

In the competitive automotive aftermarket, finding new customers and generating high-quality leads is essential for driving growth. Direct marketing provides an effective way for businesses to connect with potential customers in a targeted, measurable approach.

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Marketing

Predictive Personalization

How artificial intelligence is quickly impacting some core aspects of marketing with Predictive Personalization.

Illustration of personas
Storytelling

The Power of Personas

If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours… or if it’s been longer than 12 months since you revisited your personas, now is the time for you to dedicate time to it. Having a deep understanding of buyer personas is critical in driving content creation, product development, and really anything that relates to customer acquisition and retention.

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Marketing

Build Your Community with Content Marketing

Content marketing is creating something relevant and useful to your customers. It’s building authority and trust so when your customers and prospects are ready to buy, they’ll come to you first.