Data & Research
Gas Prices
In the aftermarket, lots of parts and service sales depend on miles driven. While prices fell since their peak in early June, they are still causing pain at the pump.
Bruce Kratofil
August 5, 2022
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Website Advertising
Align your brand message to this audience through display ads, a site sponsorship, sponsored content and other digital supplements.
eNewsletters
Take advantage of digital display and native ad placements, as well as sponsorship opportunities, placing your message in front of readers seeking information about the industry.
Direct Marketing & Lead Generation
Leverage our first-party data to engage your target audience and generate leads. From email marketing to topical targeting, we have a customized solution for you.
Podcast
Allows you to tap into a loyal and engaged group of listeners. A podcast audience forms a relationship with the host – and with the brand that sponsors the show.
Webinars
Prove the ROI of your marketing program! A webinar helps you position your company as a thought leader, generate leads and deliver an impactful branding message.
Magazines
There’s no reason that print and digital can’t live side by side. Complement our print magazines with our digital offerings for a winning combination.
Research
Whether you’re launching a new brand or nurturing an established product line, understanding your customers’ wants and needs is key to connecting with them through each stage of the buying cycle.
Custom Sponsorships
Custom sponsorships allow for custom content, co-branded features and unique integrations that provide brands with the opportunity to align their message with our respected content and content producers in a BIG way.
Social Media
Meet your audiences where they are online with the power of social media marketing. Supporting your multimedia projects with social media not only expands your content’s reach, but it also positions you as a thought leader with a voice of authority on the channels that matter most to your audiences.
Advanced Digital Targeting
Leverage our industry knowledge, first-party data and expertise to create a custom campaign that reaches your audience at the right time, in the right place, with the right message.
Advanced Digital Services
Connected TV
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Connected TV
Refers to streaming TV over the internet on any device including mobile devices, tablets, and computers.
Learn More
Audio Ad Delivery
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Audio Ad Delivery
Increase brand affinity by serving audio ads to relevant prospects while they are engaged and on the go.
Native Ads
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Native Ads
Ads that dynamically adjust to match the user's experience by matching the look, form and function of the website.
Keyword Targeting
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Keyword Targeting
The process of targeting content that contains specific keywords.
Weather Targeting
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Weather Targeting
Use predictive modeling and weather data to serve pre-determined ads to your target audience.
Retargeting
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Retargeting
Delivers ads to individuals who have visited a website in the past.
Contextual Targeting
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Contextual Targeting
Focuses solely on delivering ads to an individual based on the relevancy of the content they are consuming at that moment.
Social Retargeting
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Social Retargeting
An audience-buying methodology for online advertising.
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Audience Targeting Services
Behavioral Targeting
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Behavioral Targeting
Deliver ads to users who have behavioral attributes related to your target audience.
NAISC/SIC Codes
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NAISC/SIC Codes
Target broad industry or niche industry by their unique code.
CRM Targeting
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CRM Targeting
Target your most desired CRM prospects across all of their devices.
Look-Alike Audience
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Look-Alike Audience
Run automated look-alike models against first-party audiences to identify high-value audiences to target — within minutes.
Predictive Targeting
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Predictive Targeting
Using AI, find individuals who look like those who have completed a desired website activity.
Audience Excluding
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Audience Excluding
Using AI, exclude individuals who do not match the profile of individuals who have completed your online activity.
Facility Targeting Services
IP Targeting
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IP Targeting
Reach individuals within a company using IP ranges.
Geo-Fencing
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Geo-Fencing
Delivers ads to mobile users based on individual user attributes including their current location in real time.
Historical Targeting
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Historical Targeting
Reach users based on locations they have visited.
Innovation Blog
Content Creation
The Power of Personas
If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours… or if it’s been longer than 12 months since you revisited your personas, now is the time for you to dedicate time to it. Having a deep understanding of buyer personas is critical in driving content creation, product development, and really anything that relates to customer acquisition and retention.
Bridget McPhillips
July 22, 2022