Sales and marketing have always had a unique relationship within the ecosystem of a B2B business. Both roles are interdependent, but seldom collaborative. However, an increasingly popular marketing tactic has presented sales representatives and marketers a golden opportunity for meaningful overlap.
Your audience is at the heart of everything we do.
Align your brand message to this audience through display ads, a site sponsorship, sponsored content and other digital supplements.
Take advantage of digital display and native ad placements, as well as sponsorship opportunities, placing your message in front of readers seeking information about the industry.
Direct Marketing & Lead Generation
Leverage our first-party data to engage your target audience and generate leads. From email marketing to topical targeting, we have a customized solution for you.
There’s no reason that print and digital can’t live side by side. Complement our print magazines with our digital offerings for a winning combination.
Whether you’re launching a new brand or nurturing an established product line, understanding your customers’ wants and needs is key to connecting with them through each stage of the buying cycle.
Custom sponsorships allow for custom content, co-branded features and unique integrations that provide brands with the opportunity to align their message with our respected content and content producers in a BIG way.
Advanced Digital Services
Audience Targeting Services
Facility Targeting Services
There are certain instances when targeting smaller, more specific segments of your audience – particularly those further down the sales funnel – is actually worth more of your time and money than casting the widest net possible. That’s where topical targeting comes in.