Your audience is at the heart of everything we do.

Video Services

Website Advertising

Align your brand message to this audience through display ads, a site sponsorship, sponsored content and other digital supplements.

eNewsletters

Take advantage of digital display and native ad placements, as well as sponsorship opportunities, placing your message in front of readers seeking information about the industry.

Direct Marketing & Lead Generation

Leverage our first-party data to engage your target audience and generate leads. From email marketing to topical targeting, we have a customized solution for you.

Podcast

Allows you to tap into a loyal and engaged group of listeners. A podcast audience forms a relationship with the host – and with the brand that sponsors the show.

Webinars

Prove the ROI of your marketing program! A webinar helps you position your company as a thought leader, generate leads and deliver an impactful branding message.

Magazines

There’s no reason that print and digital can’t live side by side. Complement our print magazines with our digital offerings for a winning combination.

Research

Whether you’re launching a new brand or nurturing an established product line, understanding your customers’ wants and needs is key to connecting with them through each stage of the buying cycle.

Strategic Services

Custom Sponsorships

Custom sponsorships allow for custom content, co-branded features and unique integrations that provide brands with the opportunity to align their message with our respected content and content producers in a BIG way.

Advanced Digital Services

Connected TV

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Connected TV

Refers to streaming TV over the internet on any device including mobile devices, tablets, and computers.
Learn More

Audio Ad Delivery

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Audio Ad Delivery

Increase brand affinity by serving audio ads to relevant prospects while they are engaged and on the go.

Native Ads

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Native Ads

Ads that dynamically adjust to match the user's experience by matching the look, form and function of the website.

Keyword Targeting

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Keyword Targeting

The process of targeting content that contains specific keywords.

Weather Targeting

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Weather Targeting

Use predictive modeling and weather data to serve pre-determined ads to your target audience.

Retargeting

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Retargeting

Delivers ads to individuals who have visited a website in the past.

Contextual Targeting

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Contextual Targeting

Focuses solely on delivering ads to an individual based on the relevancy of the content they are consuming at that moment.

Social Retargeting

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Social Retargeting

An audience-buying methodology for online advertising.
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Audience Targeting Services

Behavioral Targeting

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Behavioral Targeting

Deliver ads to users who have behavioral attributes related to your target audience.

NAISC/SIC Codes

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NAISC/SIC Codes

Target broad industry or niche industry by their unique code.

CRM Targeting

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CRM Targeting

Target your most desired CRM prospects across all of their devices.

Look-Alike Audience

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Look-Alike Audience

Run automated look-alike models against first-party audiences to identify high-value audiences to target — within minutes.

Predictive Targeting

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Predictive Targeting

Using AI, find individuals who look like those who have completed a desired website activity.

Audience Excluding

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Audience Excluding

Using AI, exclude individuals who do not match the profile of individuals who have completed your online activity.

Facility Targeting Services

IP Targeting

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IP Targeting

Reach individuals within a company using IP ranges.

Geo-Fencing

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Geo-Fencing

Delivers ads to mobile users based on individual user attributes including their current location in real time.

Historical Targeting

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Historical Targeting

Reach users based on locations they have visited.

Innovation Blog

Advertising

Two Heads Are Better Than One: Sales and Account-based Marketing

Sales and marketing have always had a unique relationship within the ecosystem of a B2B business. Both roles are interdependent, but seldom collaborative. However, an increasingly popular marketing tactic has presented sales representatives and marketers a golden opportunity for meaningful overlap. 

Read More »
Advertising

Your Top 4 Topical Targeting Questions Answered

There are certain instances when targeting smaller, more specific segments of your audience – particularly those further down the sales funnel – is actually worth more of your time and money than casting the widest net possible. That’s where topical targeting comes in.

Read More »

Audience Targeting Services

Your audience is at the heart of everything that we do.

Information Request
Digital Advertising Managers/Multimedia
Sarah Short | (330) 670-1234 ext. 240
Cathy Kulwicki | (330) 670-1234 ext. 261